# MetaBrand Capital

MetaBrand Capital is a Private Equity based in Edison, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Edison, United States
- **Region:** North America
- **Address:** Edison, NJ, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** metabrandcorp.com
- **LinkedIn:** https://www.linkedin.com/company/metabrand-llc

## Regulatory record

- **Reports private funds:** No

## About

Discover the experts in beverage formulation & manufacturing. Learn how to create high quality beverages by leveraging our decades of experience and expertise.

## Sectors

- Consumer Goods
- Manufacturing

## People

- Craig Fortin — Leader
- Nick Andlinger — Leader

## Questions

### How does MetaBrand Capital structure its investments in beverage companies?

MetaBrand Capital employs a direct investment model across buyout, growth, and early-stage opportunities. It pairs capital with operational integration through its parent company's FDA and TTB registered manufacturing facility in Edison, NJ, allowing portfolio companies to access in-house formulation services, quality control, and co-packing capacity. This structure contrasts with passive minority-investment or fund-of-funds approaches common elsewhere in consumer goods.

### What types of beverage products has MetaBrand's platform developed?

The MetaBrand platform has developed a wide range of beverage products including sports drinks, energy shots, nootropic RTDs, teas, plant-based elixirs, and alcohol-infused ready-to-drink cocktails. Its independent formulation team leverages a proprietary library of flavors, extracts, and ingredients, enabling clients and portfolio brands to commercialize products across non-alcoholic and alcoholic categories.

### Who leads investment and strategic decisions at MetaBrand Capital?

Craig Fortin and Nick Andlinger are identified as the leaders of MetaBrand. They oversee the capital deployment strategy as well as the broader MetaBrand Corp platform, which includes formulation, manufacturing, and strategic advisory services for beverage brands. Biographies and precise titles are not detailed on the firm's website.

## Related profiles

- [Metabasis](https://altss.com/profile/metabasis)
- [MetaCartel Ventures](https://altss.com/profile/metacartel-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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