# Microtraction

Microtraction is a Venture Capital based in Lagos, Nigeria.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Lagos, Nigeria
- **Region:** Africa
- **Address:** Lagos, Nigeria
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** www.microtraction.com
- **LinkedIn:** https://www.linkedin.com/company/microtraction

## Regulatory record

- **Reports private funds:** No

## About

Microtraction is an early-stage venture capital firm that invests in African startups at the pre-seed stage. It prefers to be the first check for Africa's most ambitious and remarkable founders, investing $100,000 for 7% in their businesses. It is sector agnostic and biased towards smart, relentlessly resourceful founders building high growth, technology driven businesses in billion dollar markets.

## Sectors

- FinTech
- AI/ML
- Health Tech
- Enterprise Software
- FoodTech
- Edtech
- Logistics
- eCommerce
- InsurTech
- Cybersecurity
- Crypto
- Mobility & Transportation
- Media & Entertainment
- Gaming

## People

- Yele Bademosi — Co-Founder
- Kwamena Afful — Co-Founder
- Dayo Koleowo — Partner
- Sayo Folawiyo — Partner
- Ato Bentsi-Enchill — Team Member
- Offiong Isyah — Team Member
- Samantha Asheley Amarhfio — Team Member
- Judith Koranteng — Team Member

## Questions

### Who runs investment decisions at Microtraction?

The founding team of Yele Bademosi and Kwamena Afful leads investment decisions alongside partners Dayo Koleowo and Sayo Folawiyo. All four have built or are building operating companies, which the firm positions as central to its founder-first underwriting approach. The small team reviews applications year-round without requiring a warm introduction.

### How does Microtraction source its proprietary deal flow?

Microtraction accepts applications directly through its website, open year-round with no introduction requirement. Its limited partner base of other venture capitalists, angel investors, and founders functions as an extended sourcing network. This structure gives the firm line of sight into early-stage teams across its core markets in Nigeria, Ghana, and Kenya.

### Does Microtraction participate in fund commitments or only direct deals?

Microtraction exclusively makes direct pre-seed investments into operating companies, writing a standard $100,000 check for 7% equity. There is no indication from the firm's public disclosures that it participates in fund-of-fund commitments or secondary transactions.

### What investment stages does Microtraction typically target?

The firm targets the pre-seed stage and aims to be a startup's first institutional check. Its stated internal goal is to prepare each portfolio company to raise a full Seed round within 12 to 18 months, with a structured playbook supporting that transition.

### Which sectors does Microtraction explicitly avoid?

Microtraction describes itself as sector-agnostic and its current portfolio confirms this — it spans fintech, health tech, foodtech, logistics, enterprise SaaS, crypto, and gaming. No public exclusions are stated, though the firm filters for technology-driven businesses operating in what it assesses as billion-dollar markets.

### Where does the underlying capital come from, and who are Microtraction's limited partners?

The firm states that its LPs are other venture capitalists, general partners, and angel investors who are actively scouting for African startups. This community-of-investors model means much of the capital is professional risk capital rather than institutional pension or endowment allocations.

## Related profiles

- [Microservice](https://altss.com/profile/microservice)
- [MicroVest Capital Management](https://altss.com/profile/microvest-capital-management)

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Last updated: 2026-08-11T15:07:26.757Z

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