# Mindful Investors

Mindful Investors is a Private Equity based in Corte Madera, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Corte Madera, United States
- **Region:** North America
- **Address:** Corte Madera, CA, United States
- **Assets under management:** Undisclosed
- **Website:** mindfulinvestors.com
- **LinkedIn:** https://linkedin.com/company/mindful-investors

## Regulatory record

- **Reports private funds:** No

## About

Mindful Investors is a private equity firm based in Corte Madera, US. It focuses on a growth-oriented investment approach. The firm is headquartered there.

## Sectors

- AgriTech & FoodTech
- Digital Health
- Consumer Goods

## People

- John Foraker — Co-Founder & Managing Partner
- John Replogle — Co-Founder & Managing Partner

## Questions

### Who runs investment decisions at Mindful Investors?

Co-founders John Foraker and John Replogle jointly lead the firm as managing partners. Both bring decades of CEO-level operating experience in the natural-products sector — Foraker at Annie's (through its 2012 IPO and 2014 sale to General Mills) and Replogle at Seventh Generation and Burt's Bees. Investment committee decisions reflect this operator-first structure, with the founding partners evaluating each deal through the lens of their own brand-scaling experience.

### How does Mindful Investors source proprietary deal flow?

The firm's deal flow relies heavily on the co-founders' personal networks cultivated over three decades in the natural-products and organic-foods industries. Because Foraker and Replogle are recognized operators rather than traditional financial sponsors, entrepreneurs and early-stage brand founders in the healthy-living space often seek their capital and strategic advice before running broader auction processes. The firm does not publicly disclose a dedicated business-development or origination team.

### What investment stages does Mindful Investors typically target?

Mindful Investors concentrates on early-stage and growth-stage consumer brands that have moved beyond initial proof-of-concept and are ready to scale through expanded retail distribution. The co-founders' track records suggest a preference for writing equity checks after a brand has demonstrated product-market fit, at a point where their strategic and operational involvement can directly influence the path to a trade sale or strategic exit.

### How is Mindful Investors different from a typical growth-equity firm?

The core difference is that both managing partners are former public-company CEOs of the exact type of brands the firm invests in. Most growth-equity firms staff their boards with career investors who then hire part-time advisors for industry expertise. At Mindful Investors, the investment decision-makers carry the operational scars and retail relationships themselves, which can shorten decision cycles on brand architecture, supplier selection, and exit timing.

## Related profiles

- [Mindful Capital Partners](https://altss.com/profile/mindful-capital-partners)
- [Mindfulness Capital](https://altss.com/profile/mindfulness-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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