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Mindset Venture Group
Mindset Venture Group Ltd is a private investment firm based in Vancouver, BC, Canada. We invest in early stage companies with rapid growth potential in the...
Mindset Venture Group
Mindset Venture Group Ltd is a private investment firm based in Vancouver, BC, Canada. We invest in early stage companies with rapid growth potential in the technology and consumer business industries.
General information
Firm type
Venture Capital
Year founded
1997
Location
Region
North America
Country
Canada
City
Vancouver
Corporate office
Vancouver, BC, Canada
Principals
Alison Lawton
Founder & President
Laura Schoenmakers
VP of Finance
Sector focus
Frequently asked questions
Who runs investment decisions at Mindset Venture Group?
Alison Lawton, the firm's Founder and President, leads investment decisions. Laura Schoenmakers, VP of Finance and a CFA charterholder, manages the private equity portfolio and leads the due diligence process and quantitative analysis. The team currently includes five professionals, with Schoenmakers handling much of the day-to-day investment underwriting.
Does Mindset Venture Group participate in fund commitments or only direct deals?
The firm's stated strategy is direct early-stage equity investing, writing $100K to $500K checks alongside lead investors. There is no mention of backing external venture funds or operating a fund-of-funds program. Alison Lawton has made personal angel investments — notably as an early backer of Acumen — but those appear separate from the firm's institutional strategy.
What investment stages does Mindset Venture Group target?
The firm targets early-stage companies, specifically Seed and Series A rounds, with pre-money valuations up to USD $15 million. Its typical investment size is $100K to $500K, and it prefers to co-invest alongside a lead investor. The firm looks for businesses that can reach an exit within a 7-to-10-year window.
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