# Mindset Venture Group

Mindset Venture Group is a Venture Capital based in Vancouver, Canada.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Vancouver, Canada
- **Region:** North America
- **Address:** Vancouver, BC, Canada
- **Founded:** 1997
- **Assets under management:** Undisclosed
- **Website:** mindsetventuregroup.com
- **LinkedIn:** https://www.linkedin.com/company/mindset-venture-group-ltd

## Regulatory record

- **Reports private funds:** No

## About

Mindset Venture Group Ltd is a private investment firm based in Vancouver, BC, Canada. We invest in early stage companies with rapid growth potential in the technology and consumer business industries.

## Sectors

- Consumer
- Enterprise Software
- Health & Wellness
- Food & Beverage
- Personal Care
- PropTech
- IT Consultancy
- FinTech
- FoodTech
- Digital Health
- Medical Devices
- Baby Care
- SaaS
- Media & Entertainment

## People

- Alison Lawton — Founder & President
- Laura Schoenmakers — VP of Finance

## Questions

### Who runs investment decisions at Mindset Venture Group?

Alison Lawton, the firm's Founder and President, leads investment decisions. Laura Schoenmakers, VP of Finance and a CFA charterholder, manages the private equity portfolio and leads the due diligence process and quantitative analysis. The team currently includes five professionals, with Schoenmakers handling much of the day-to-day investment underwriting.

### Does Mindset Venture Group participate in fund commitments or only direct deals?

The firm's stated strategy is direct early-stage equity investing, writing $100K to $500K checks alongside lead investors. There is no mention of backing external venture funds or operating a fund-of-funds program. Alison Lawton has made personal angel investments — notably as an early backer of Acumen — but those appear separate from the firm's institutional strategy.

### What investment stages does Mindset Venture Group target?

The firm targets early-stage companies, specifically Seed and Series A rounds, with pre-money valuations up to USD $15 million. Its typical investment size is $100K to $500K, and it prefers to co-invest alongside a lead investor. The firm looks for businesses that can reach an exit within a 7-to-10-year window.

## Related profiles

- [Mindset Social Innovation Foundation](https://altss.com/profile/mindset-social-innovation-foundation)
- [Mindset Ventures](https://altss.com/profile/mindset-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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