Mirador Family Wealth Advisors

Reuben Rashty succeeded Glen Johnson as the leader of Mirador Family Wealth Advisors around October 2017. The firm operates as a division of Fifth Third Bank, and investment recommendations are shaped by a team of senior family wealth advisors and planning consultants including Steven Apell and Jacqueline Schafer. Final asset-allocation authority typically rests with each client family, with Mirador providing sourcing, due diligence, and ongoing monitoring.

Mirador is the multi-family office division of Fifth Third Bank, housed within Fifth Third Private Bank. This structure gives Mirador clients access to commercial lending, trust services, custody, and estate administration through the parent bank, while the Mirador team focuses on investment advisory, estate planning, and intergenerational wealth transfer.

Mirador provides access to private equity, private credit, real estate, and hedge funds primarily through vetted fund commitments rather than direct operating-company investments. The firm also evaluates co-investment opportunities, digital assets, collectibles, and philanthropic mandates across client portfolios, acting as an outsourced allocator rather than a deal-by-deal sponsor.

The practice serves families across North America, with additional advisory capability spanning Europe, Oceania, and South America. This footprint reflects Fifth Third Private Bank's domestic client base alongside multi-jurisdictional planning for families with cross-border assets or beneficiaries.

Mirador has relationships with several Grand Rapids-area grantmaking organizations, including the Frederik Meijer Gardens & Sculpture Foundation, Grand Valley State University, Kids Food Basket, and the River Bank Run. Philanthropic and mission-related investing is a confirmed component of the firm's investment-mandate menu, structured alongside estate planning and wealth transfer services.

Shareholders of both banks approved a proposed merger. Once integrated, the combined entity could expand Mirador's geographic reach and deepen the roster of in-house estate attorneys and trust officers available to family clients. No post-merger leadership or structural changes specific to Mirador have been disclosed publicly.

Mirador embeds wealth transfer into its core advisory model, coordinating investment policy, estate documents, and family governance discussions. The group's bank affiliation allows it to wrap those conversations in trust administration, tax planning, and lending structures that a standalone RIA or pure multi-family office would typically outsource.