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Misfits Market
Misfits Market is an online grocery delivery service fighting food waste by selling imperfect produce and surplus food directly to US consumers.
Misfits Market
Grocery delivery service building a better food system. Skip the store & get fresh vegetables, organic produce, dairy, meat & more delivered with Misfits Market.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
United States
Sector focus
Frequently asked questions
Who founded Misfits Market?
Misfits Market has not publicly disclosed the names of its founders. The company's website and available public sources do not name the individuals who started the business.
How does Misfits Market source its products?
Misfits Market sources from small farms growing heirloom produce, independent brands, and producers like Niman Ranch. The company rescues food rejected by traditional retailers for aesthetic flaws, size, or packaging changes, and also sells upcycled products such as fruit-snack trimmings.
Does Misfits Market operate as a family office or investment firm?
No. Misfits Market is an online grocery delivery service, not a family office or asset manager. Its business is selling food to consumers, not managing capital.
What is Misfits Market's stance on food waste?
Misfits Market states that the US food system wastes roughly 40% of food, and that conventional grocery stores reject cosmetically blemished or oversized produce. The company aims to reduce this waste by selling those items directly to consumers via subscription delivery.
Does Misfits Market require a membership fee?
No. Misfits Market states it has no membership fees. Customers pay per order and can skip weeks without penalty.
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