# Mission Consumer Capital

Mission Consumer Capital is a Private Equity based in Fort Worth, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Fort Worth, United States
- **Region:** North America
- **Address:** 201 Main Street, Suite 1310, Fort Worth, TX 76102, United States
- **Assets under management:** Undisclosed
- **Website:** www.missionconsumercapital.com
- **LinkedIn:** https://www.linkedin.com/company/mission-consumer-capital

## Regulatory record

- **Reports private funds:** No

## About

Founded by Bobby McGee, Mission Consumer Capital operates from Fort Worth, Texas, as a private equity firm focused exclusively on lower middle-market consumer packaged goods. McGee brought over two decades of transaction experience from his tenure at JPMorgan Chase, where he headed corporate banking in Houston before becoming chairman and CEO of Chase Bank in Fort Worth and vice chairman in Dallas. His prior deal sheet spans the acquisition of Brookstone from Quaker Oats to Sysco’s purchase of Sara Lee’s distribution business. The firm deploys capital through buyouts, growth equity, and carveouts in shelf-stable CPG companies that distribute through food, drug, and mass retail channels. Its investment horizon stretches five to seven years. Strategy spans branded and private-label products manufactured for North American retail. Confirmed holdings are not publicly detailed, but the firm targets businesses in food products, leveraging McGee’s relationship network and Garland’s operational integration experience across portfolio companies. Managing Partner Bobby McGee works alongside Partner Richard Garland, a Washington and Lee University and London School of Economics graduate who has spent a decade in private equity. Garland’s remit includes sourcing, due diligence, lender negotiations, and serving as interim senior executive at partner companies. The firm maintains a boardroom footprint through McGee’s ongoing directorships at public and private companies spanning insurance, banking, SBICs, energy, branded consumer products, and retail. McGee also holds civic board roles with the University of Texas, McDonald Observatory, Texas Christian University’s entrepreneurship program, and the O’Brien College Quarterback Award. Mission Consumer Capital’s architecture is deliberately spare — a two-partner team without disclosed institutional LP structures, drawing on the principals’ direct operational and banking relationships rather than a layered fund-of-funds model. The permanent capital posture implied by its buyout mandate, combined with McGee’s decades-long Texas banking network, gives the firm a sourcing path into family-held and founder-owned CPG businesses that larger consolidators often overlook.

## Sectors

- Consumer Goods

## People

- Bobby McGee — Managing Partner
- Richard Garland — Partner

## Questions

### Who runs investment decisions at Mission Consumer Capital?

Managing Partner Bobby McGee leads the firm. He spent 25 years at JPMorgan Chase and its predecessor Texas Commerce Bank, ultimately serving as vice chairman in Dallas. Partner Richard Garland handles deal execution and operational oversight, drawing on a decade of private equity experience.

### How does Mission Consumer Capital structure its investments?

Mission Consumer Capital pursues buyouts, growth equity, and corporate carveouts. The firm’s website identifies food products as a core vertical, and its principals have transactional history in food distribution, retail, and branded consumer businesses.

### Where does Mission Consumer Capital operate geographically?

The firm is headquartered in Fort Worth, Texas, and targets CPG companies that manufacture and distribute products throughout North America. Its principal’s banking career was concentrated in Texas, providing a regional relationship base for deal sourcing.

### What is Bobby McGee’s background before founding the firm?

Bobby McGee served as head of corporate banking for JPMorgan Chase in Houston and later as chairman and CEO of Chase Bank in Fort Worth and vice chairman in Dallas. His deal experience includes financing acquisitions across oil and gas, food distribution, retail, and transportation.

### How does the firm source proprietary deal flow in CPG?

Sourcing draws on McGee’s 25-year Texas banking network and ongoing corporate board relationships across branded consumer products, retail, and banking. The firm’s lean structure and direct engagement with founder-owned businesses provide an alternative to auction processes dominated by larger funds.

## Related profiles

- [Mission BioCapital](https://altss.com/profile/mission-biocapital)
- [Mission Gate](https://altss.com/profile/mission-gate)

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Last updated: 2026-06-03T20:00:00.000Z

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