# MKT1

MKT1 is a Private Equity based in Los Altos, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Los Altos, United States
- **Region:** North America
- **Address:** Los Altos, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** mkt1.co
- **LinkedIn:** https://www.linkedin.com/company/mkt1

## Regulatory record

- **Reports private funds:** No

## About

MKT1 provides B2B startup marketing strategy and frameworks through its newsletter, podcast, and advisory services. MKT1 Capital was an early-stage investment vehicle active from 2022 to 2024, supporting existing portfolio companies. The firm is led by founder Emily Kramer, who draws on marketing leadership experience at Asana, Carta, Astro, and Ticketfly.

## Sectors

- Enterprise Software
- FinTech
- AI/ML

## People

- Emily Kramer — Creator & Advisor
- Kathleen Estreich — Co-founder, MKT1 Capital

## Questions

### How does MKT1 source its deal flow?

Deal flow historically came through the MKT1 community — a newsletter with roughly 80,000 subscribers, advisory relationships with venture-backed B2B startups, and events such as Supper Clubs and the Gen Marketer Summit. That operator network gave Kramer and Estreich early visibility into startups building marketing teams and GTM infrastructure.

### What investment stages does MKT1 Capital target?

MKT1 Capital invested at the early stage, writing checks into seed and startup rounds. The firm has since confined its investing activity to follow-on rounds for its existing portfolio companies and is not making new initial investments.

### Which sectors does MKT1 explicitly invest in?

The firm invests in B2B startups across vertical software, AI, fintech, and GTM technology. Disclosed portfolio names include the AI-driven outbound platform Clay, the personalization tool Mutiny, the cap-table manager Pulley, the brand-tracking platform Tracksuit, and the customer-onboarding software Arrows.

### Who runs investment decisions at MKT1?

Investment decisions for the MKT1 Capital fund were led by Emily Kramer and Kathleen Estreich. Since the fund stopped making new investments, Kramer has shifted to individual angel investing and Estreich has joined Pear Ventures as an investor.

## Related profiles

- [MKS PAMP](https://altss.com/profile/mks-pamp)
- [MKT Advisors](https://altss.com/profile/mkt-advisors)

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Last updated: 2026-07-10T08:01:15.000Z

Canonical page: https://altss.com/profile/mkt1

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