# Moa Capital

Moa Capital is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.moacap.com
- **LinkedIn:** https://www.linkedin.com/company/moa-capital

## Regulatory record

- **Reports private funds:** No

## About

Moa Capital is a bridge to the middle market, helping businesses unlock their growth potential. It was founded by experienced private equity investors and operators who have spent their careers scaling businesses. The firm is industry agnostic but limits its focus to traditional businesses with long track records of stable performance and clear value propositions. Moa Capital is an active investor that partners with like-minded owners and managers and has scaled more than ten companies over more than a decade.

## Sectors

- Industrial Tech
- Consumer Products
- Business Services
- Manufacturing & Distribution
- Real Estate

## People

- Marko Nikolic — Managing Partner
- Ray Lucas — Operating Partner
- Joe DoCarmo — Senior Associate

## Questions

### Who runs investment decisions at Moa Capital?

Managing Partner Marko Nikolic leads investment decisions. He founded the firm in 2018 after sourcing and executing deals at Southfield Capital and Waterman Capital, two lower-middle-market private equity firms. Operating Partner Ray Lucas and Senior Associate Joe DoCarmo support diligence and portfolio operations, but Nikolic is the central decision-maker for commitments.

### What investment size and profile does Moa Capital target?

Moa targets companies with EBITDA between $1 million and $10 million. The firm prefers traditional businesses in business services, consumer products, retail, technology, manufacturing, and distribution — specifically those with stable industries, clear value propositions, low operational complexity, and multiple growth levers. It avoids startups, pre-revenue ventures, and high-complexity sectors.

### Which sectors does Moa Capital avoid?

Moa explicitly limits its focus to traditional businesses and avoids high-operational-complexity sectors, early-stage ventures, and industries without long track records of stable performance. It does not list technology-enabled services, healthcare, or financials as active verticals.

### What operational support does Moa Capital provide post-acquisition?

Moa deploys its internal team and an external operating-partner network to work alongside portfolio management. Areas of direct support include sales, marketing, supply chain management, manufacturing, accounting, finance, IT, and talent acquisition. Each portfolio company receives a custom growth playbook rather than a standardized value-creation plan.

## Related profiles

- [MNTech](https://altss.com/profile/mntech)
- [Moai Capital](https://altss.com/profile/moai-capital)

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Last updated: 2026-08-11T15:07:26.757Z

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