# Mobiquity Technologies

Mobiquity Technologies is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 1998
- **Assets under management:** Undisclosed
- **Website:** mobiquitytechnologies.com
- **LinkedIn:** https://www.linkedin.com/company/mobiquitytechnologies

## Regulatory record

- **Reports private funds:** No

## About

Mobiquity Technologies was founded in 1998 and has operated under the leadership of CEO Dean Julia for its recent strategic iterations. The firm originated as an early entrant in mobile applications and advertising technology, pivoting over two decades into a pure-play programmatic advertising and data analytics business built around its proprietary location-data capabilities. The company's core asset is its ATLAS data management platform, which ingests and analyzes location and audience behavioral data to power targeted advertising campaigns. Mobiquity operates primarily in the programmatic advertising ecosystem, running an ad network that connects brands with audiences across mobile, desktop, and digital-out-of-home channels. The firm's revenue model is direct-response and brand-awareness advertising for thousands of small-to-medium businesses and agencies, with inventory sourced through exchanges and direct publisher relationships across the United States. Mobiquity went public via reverse merger and trades on the OTCQB market, a structure common to emerging AdTech platforms. The company has operated with a lean team, centralizing its operations in New York. In recent filings, the firm has disclosed a strategic emphasis on expanding its proprietary data-set reach and partnering with demand-side platforms to widen advertiser access to its audience segments. Structurally, Mobiquity differentiates itself by owning not just an ad-serving network but the underlying first-party location data that powers its targeting. Unlike agency-layer competitors that rent third-party data, Mobiquity monetizes its own observable consumer-behavior datasets, offering advertisers what it claims are higher-fidelity audience matches without the privacy-consent gaps of legacy third-party cookie methods.

## Sectors

- AdTech
- Media & Entertainment

## People

- Dean Julia — CEO

## Questions

### Who runs investment decisions at Mobiquity Technologies?

Mobiquity is not an investment firm — it is an operating advertising-technology company run by CEO Dean Julia. Capital allocation decisions are executive-level operational choices made by Julia and the board, not a portfolio construction process. The firm invests in its proprietary data platform and ad-network infrastructure rather than external securities or companies.

### What is Mobiquity Technologies' primary revenue driver?

Programmatic advertising is the primary revenue driver. The firm earns fees from advertisers and agencies who pay to place targeted ads served through Mobiquity's network, using its ATLAS data management platform to select audiences based on location and behavioral signals. The model relies on high-volume, automated ad transactions rather than bespoke client engagements.

### How does Mobiquity source its data?

The company gathers location data through software-development kits integrated into partner mobile applications, alongside purchasing data from other aggregators. Its ATLAS platform cleans, organizes, and enriches this raw stream into audience segments that advertisers can target programmatically. The firm emphasizes that this first-party-derived data model reduces dependency on third-party cookies, which have been depreciated by Apple and Google.

### Does Mobiquity maintain any investment portfolios or external fund commitments?

No. There is no public record of Mobiquity maintaining an external investment portfolio, making fund commitments, or managing third-party capital. It is purely an operating business with proprietary technology assets.

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Last updated: 2026-06-03T20:00:00.000Z

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