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Mod Op
Eric J. Bertrand's Mod Op is an acquisition-built marketing-services platform spanning 15 specialist brands and 10 offices — on the Inc. 5000 list.
Mod Op
We are a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. With locations in New York, Dallas, Los Angeles, Miami, Minneapolis, Kansas City, Portland, Cleveland, Philadelphia, Toronto, Canada, and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients.
General information
Firm type
Asset Manager
Year founded
2011
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Miami
Corporate office
501 E. Las Olas Blvd., Suite 200, Ft. Lauderdale, FL 33301
Additional offices
Los Angeles, CA · New York, NY · Cleveland, OH · Calgary, AB · Dallas, TX · Kansas City, MO · Philadelphia, PA · Panama City, Panama · Toronto, ON
Principals
Eric J. Bertrand
Chief Executive Officer
Tessa Burg
Chief Technology Officer
Tony Cannon
Chief Financial Officer
Aaron Sternlicht
Chief Growth Officer
Sector focus
Frequently asked questions
How is Mod Op structured differently from a traditional holding company?
Mod Op operates as a single P&L across roughly 15 acquired specialist agencies, each retaining its own brand identity and client relationships. Unlike a holding company model where agencies compete for resources, Bertrand has centralized financial and operational infrastructure while keeping creative and strategic execution decentralized. The firm acquired Philadelphia's Red Tettemer O'Connell + Partners and Dallas-based Ascend Marketing under this approach.
Which agencies has Mod Op acquired?
Named acquired agencies include RTO+P, Crenshaw Communications, Sage Communications, Evans Hunt, Tenlo, dPrism, Context Creative, LAM Design, and Ascend Marketing. The group's website lists about 15 operating brands total, though Mod Op has not published a complete acquisition ledger.
What industries does Mod Op serve?
The firm's disclosed client list spans gaming and esports (Ubisoft, EA SPORTS, 2K Games), technology (Reddit, Verizon Media/Yahoo), consumer goods (Duracell, Oreo, LEGO), and tourism boards (The Bahamas). B2B technology is a core vertical, managed through Sage Communications and the strategic consulting practice.
How does Mod Op incorporate AI into its service delivery?
CTO Tessa Burg leads an internal AI/ML Pilot Team and an AI Council that evaluates tools for client work. The Innovation Pipeline tests generative AI applications, and the firm formalized its AI offering in January 2026 with the launch of Mod Op AI Risk Intelligence to audit AI-generated content for brand safety risks.
Where does the leadership team come from?
CEO Eric J. Bertrand holds an MBA from NYU and previously authored Getting Digital Done. Chief Strategy Officer Jonathan Murray served as CTO of The New York Times and Warner Music Group, following a 16-year executive tenure at Microsoft. Co-Chief Creative Officer Steve O'Connell spent his earlier career at Crispin Porter + Bogusky, working on MINI, IKEA, and truth campaigns.
Is Mod Op backed by private equity?
There is no public disclosure of outside institutional capital. Mod Op operates as a privately held platform and has not announced any fundraises from private equity, venture capital, or family offices, suggesting organic acquisition financing or founder capital.
What is Mod Op's geographic footprint?
Mod Op maintains 10 offices across the United States, Canada, and Panama. The international presence is limited to North and Central America: Los Angeles, New York City, Cleveland, Calgary, Dallas, Kansas City, Miami (Ft. Lauderdale), Philadelphia, Panama City, and Toronto.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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