# Mod Op

Mod Op is an Asset Manager based in Miami, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Miami, United States
- **Region:** North America
- **Address:** 501 E. Las Olas Blvd., Suite 200, Ft. Lauderdale, FL 33301
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** modop.com
- **LinkedIn:** https://www.linkedin.com/company/modop

## Regulatory record

- **Reports private funds:** No

## About

We are a leading insights-driven marketing agency that merges artificial intelligence, data science and human creativity to deliver efficient, effective and sustainable growth for our clients. With locations in New York, Dallas, Los Angeles, Miami, Minneapolis, Kansas City, Portland, Cleveland, Philadelphia, Toronto, Canada, and Panama City, Panama, Mod Op pairs data and innovation with expertise to best serve clients.

## Sectors

- Media & Entertainment

## Offices

- Los Angeles, CA
- New York, NY
- Cleveland, OH
- Calgary, AB
- Dallas, TX
- Kansas City, MO
- Philadelphia, PA
- Panama City, Panama
- Toronto, ON

## People

- Eric J. Bertrand — Chief Executive Officer
- Tessa Burg — Chief Technology Officer
- Tony Cannon — Chief Financial Officer
- Aaron Sternlicht — Chief Growth Officer

## Questions

### How is Mod Op structured differently from a traditional holding company?

Mod Op operates as a single P&L across roughly 15 acquired specialist agencies, each retaining its own brand identity and client relationships. Unlike a holding company model where agencies compete for resources, Bertrand has centralized financial and operational infrastructure while keeping creative and strategic execution decentralized. The firm acquired Philadelphia's Red Tettemer O'Connell + Partners and Dallas-based Ascend Marketing under this approach.

### Which agencies has Mod Op acquired?

Named acquired agencies include RTO+P, Crenshaw Communications, Sage Communications, Evans Hunt, Tenlo, dPrism, Context Creative, LAM Design, and Ascend Marketing. The group's website lists about 15 operating brands total, though Mod Op has not published a complete acquisition ledger.

### What industries does Mod Op serve?

The firm's disclosed client list spans gaming and esports (Ubisoft, EA SPORTS, 2K Games), technology (Reddit, Verizon Media/Yahoo), consumer goods (Duracell, Oreo, LEGO), and tourism boards (The Bahamas). B2B technology is a core vertical, managed through Sage Communications and the strategic consulting practice.

### How does Mod Op incorporate AI into its service delivery?

CTO Tessa Burg leads an internal AI/ML Pilot Team and an AI Council that evaluates tools for client work. The Innovation Pipeline tests generative AI applications, and the firm formalized its AI offering in January 2026 with the launch of Mod Op AI Risk Intelligence to audit AI-generated content for brand safety risks.

### Where does the leadership team come from?

CEO Eric J. Bertrand holds an MBA from NYU and previously authored Getting Digital Done. Chief Strategy Officer Jonathan Murray served as CTO of The New York Times and Warner Music Group, following a 16-year executive tenure at Microsoft. Co-Chief Creative Officer Steve O'Connell spent his earlier career at Crispin Porter + Bogusky, working on MINI, IKEA, and truth campaigns.

### What is Mod Op's geographic footprint?

Mod Op maintains 10 offices across the United States, Canada, and Panama. The international presence is limited to North and Central America: Los Angeles, New York City, Cleveland, Calgary, Dallas, Kansas City, Miami (Ft. Lauderdale), Philadelphia, Panama City, and Toronto.

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Last updated: 2026-06-03T20:00:00.000Z

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