# Modella Capital

Modella Capital is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** www.modellacapital.com
- **LinkedIn:** https://www.linkedin.com/company/modella-capital
- **Wikidata:** Q133575803

## Regulatory record

- **Reports private funds:** No

## About

Modella Capital is a London-based investment boutique specializing in retail and consumer sectors. The firm provides equity and debt financing to UK and Western European businesses with turnovers between £10m and £1bn for growth, buyouts, and turnarounds. Modella Capital has facilitated one portfolio exit, Crafter’s Companion, which exited on August 14, 2025.

## Sectors

- Retail & Consumer
- Luxury

## Questions

### How does Modella Capital fund its investments?

Modella invests its own capital directly from its balance sheet, and can also bring in capital from selected investment partners. The firm explicitly states it is free from the constraints of being in a managed fund, which means it is not subject to external LP redemption pressure or fixed fund lives. This structure allows it to hold retail assets for longer periods and underwrite turnarounds that require patient capital.

### What investment stages and deal types does Modella Capital target?

The firm pursues growth equity, buyouts, management buy-ins, management buyouts, turnarounds, and restructurings. It focuses on retail and consumer companies with turnover between £10 million and £1 billion, providing both equity and debt financing. Modella's own website confirms its multi-decade experience as operators and investors specifically within the retail sector.

### Which named companies has Modella Capital invested in?

Confirmed positions include TGJones (formerly WHSmith), acquired in June 2025; Hobbycraft, acquired in August 2024; Crafter's Companion, acquired in August 2025; and No Ordinary Designer Label Limited, the entity holding the Ted Baker brand, acquired from administration in November 2023. All holdings are disclosed on the firm's portfolio page.

### Who runs investment decisions at Modella Capital?

Modella Capital does not publicly name its principals or investment committee on its website. The firm describes its team collectively as having decades of experience in retail as entrepreneurs, owners, operators, and investors. No individual names or biographies are currently available through primary sources.

### How does Modella Capital approach retail turnarounds?

Modella's model is to allow incumbent management teams to lead operations while providing strategic advice and direction. It acquired the Ted Baker brand assets in late 2023 out of administration, and in 2025 completed the purchase of WHSmith's entity, demonstrating a willingness to transact in distressed retail situations where many institutional investors withdraw. The firm's permanent-capital structure lets it hold assets through extended recovery periods.

## Related profiles

- [Modara Technologies](https://altss.com/profile/modara-technologies)
- [Model Wealth](https://altss.com/profile/model-wealth)

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Last updated: 2026-06-03T20:00:00.000Z

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