# Money Concepts Advisory Service

Money Concepts Advisory Service is an Asset Manager based in Palm Beach Gardens, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Palm Beach Gardens, United States
- **Region:** North America
- **Address:** Palm Beach Gardens, FL, United States
- **Founded:** 1979
- **Assets under management:** Undisclosed
- **Website:** moneyconcepts.com
- **LinkedIn:** https://www.linkedin.com/company/money-concepts

## Regulatory record

- **CRD number:** 12963
- **SEC file number:** 801-39736
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/12963

## About

MONEY CONCEPTS ADVISORY SERVICE is an SEC-registered investment adviser in PALM BEACH GARDENS, FL, since 1991. The firm manages $4.1 billion in assets, with $2.5 billion on a discretionary basis. It has 478 employees and 375 investment advisers.

## Sectors

- Financial Services

## People

- Denis Walsh — President and CEO

## Questions

### Who is the current leadership at Money Concepts Advisory Service?

Denis Walsh serves as President and CEO of Money Concepts. He leads a compact corporate team that manages operations, compliance, and platform development for the firm's network of independent financial advisors. The organization maintains a flat executive structure typical of privately held financial services platforms.

### Is Money Concepts a registered investment advisor or a broker-dealer?

Money Concepts operates through both regulatory registrations. Money Concepts Advisory Service functions as a corporate RIA providing a turnkey asset management program, while Money Concepts Capital Corp is registered as an independent broker-dealer with FINRA and the SEC. This dual-registration structure allows affiliated advisors to offer both fee-based advisory accounts and commission-based brokerage products.

### Does Money Concepts manage proprietary investment products?

No, Money Concepts does not manufacture its own funds or proprietary strategies. The firm curates a shelf of third-party investment products — including mutual funds, managed portfolios, variable annuities, and retirement plan services — from institutional asset managers and insurance carriers. Its value proposition is product access, compliance infrastructure, and practice management support for advisors.

### How are advisors affiliated with Money Concepts compensated?

Advisors in the Money Concepts network are independent contractors, not employees. They earn compensation through a combination of advisory fees charged on managed account assets and commissions generated from brokerage product transactions. The firm retains a platform fee or a percentage of gross dealer concessions from the product revenue share. Advisors cover their own operating costs and establish their own business entities.

### What is the corporate ownership structure of Money Concepts?

Money Concepts is a privately held corporation. Unlike many roll-up financial services platforms backed by private equity, the firm has not disclosed completion of any institutional capital raises or external ownership changes. Denis Walsh and a small group of legacy holders are understood to control the entity, though precise shareholding remains private.

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Last updated: 2026-06-03T20:00:00.000Z

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