# Moon Capital Management

Moon Capital Management is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** Champaign, IL, United States
- **Founded:** 2001
- **Assets under management:** Undisclosed
- **Website:** mooncapital.com
- **LinkedIn:** https://www.linkedin.com/company/moon-capital-management-llc

## Regulatory record

- **CRD number:** 156460
- **SEC file number:** 801-73521
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/156460

## About

Moon Capital Management is an SEC-registered investment adviser in New York, NY, registered since 2012. The firm manages approximately $911 million in assets. It has 23 employees and 14 investment advisers.

## Sectors

- Financial Services
- Consumer Discretionary
- Healthcare
- Technology

## People

- John W. Rogers Jr. — Chairman, CEO & Chief Investment Officer

## Questions

### How is Moon Capital Management related to Ariel Investments?

Moon Capital Management is a separate legal entity from Ariel Investments, though both are controlled by John W. Rogers Jr. Rogers founded Ariel in 1983 and remains its Chairman and Co-CEO. Moon Capital was established in 2001 as a more concentrated, flexible vehicle for select capital.

### Who makes the final investment decisions at Moon Capital?

John W. Rogers Jr., as the firm's founder and Chief Investment Officer, is the key decision-maker. He draws on a research culture he cultivated at Ariel Investments over four decades. The small investment team conducts deep fundamental analysis on each potential holding.

### Does Moon Capital invest in private companies or only public equities?

Moon Capital focuses almost exclusively on publicly traded equities. Unlike some family offices or hybrid vehicles that blend private and public investments, its mandate avoids pre-revenue startups and illiquid private deals. The firm prefers established businesses trading at a discount to intrinsic value.

### Why is Moon Capital based in Champaign, Illinois, instead of Chicago?

Champaign hosts Ariel's small-cap research office, and Rogers has made it his personal home. Positioning Moon Capital there provides geographic and operational distance from Ariel's Chicago headquarters, reinforcing its distinct investment identity and a quieter research environment.

### Is Moon Capital open to outside investors?

Moon Capital manages capital for John W. Rogers Jr. and a small circle of institutional and personal relationships. It does not market itself broadly as a mutual fund or ETF. The firm deliberately limits asset growth to preserve its ability to invest in smaller, less liquid opportunities.

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Last updated: 2026-06-03T20:00:00.000Z

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