# Moor Holding AB

Moor Holding AB is a Single Family Office based in Stockholm, Sweden.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Drottninggatan 32, SE-111 51 Stockholm, Sweden
- **Founded:** 2011
- **Assets under management:** 201 (Altss estimate)
- **Website:** moorholding.com
- **LinkedIn:** https://www.linkedin.com/company/moor-holding

## Regulatory record

- **Reports private funds:** No

## About

Moor Holding AB was established in 2011 by Kaj Hed. Hed built the underlying capital through the sale of Trema Group and his founding investment in Rovio Entertainment. The firm remains wholly owned by Hed and operates from a single office in Stockholm. The office allocates across public equities and private equity via direct co-investments and SPVs. It targets early-stage and growth opportunities in AI/ML, consumer technology, cybersecurity, and enterprise software. Geographic focus stays within Europe, with emphasis on Nordic companies. Confirmed holdings reflect a preference for scalable digital platforms that operate globally while maintaining operational bases in the region. The team includes Chief Investment Officer Leemon Wu. No additional offices or adjacent philanthropic vehicles appear in public records. No operational events from the last 24 months are documented. Ownership structure centers on a single principal with direct control over investment decisions and portfolio governance. This setup allows the firm to hold positions indefinitely and participate in follow-on rounds without external LP constraints.

## Sectors

- Gaming
- Media & Entertainment
- FinTech
- AI/ML
- Cybersecurity
- Enterprise Software

## People

- Kaj Hed — Principal and owner

## Questions

### Who runs investment decisions at Moor Holding AB?

Kaj Hed serves as principal and owner. Leemon Wu acts as Chief Investment Officer. Decisions flow through this core team without external investment committees.

### How does Moor Holding AB source proprietary deal flow?

The office draws on Kaj Hed’s network from Rovio and prior ventures. It also participates in European startup programs including the Startup Europe Partnership.

### Is Moor Holding AB structured as a single family office or does it operate more like a venture firm?

It functions as a single-family office. Capital comes solely from Kaj Hed’s personal wealth with no external fund commitments or third-party LPs.

### Does Moor Holding AB participate in fund commitments or only direct deals?

The firm executes direct co-investments and SPVs. Public records show no allocations to external venture or private equity funds.

### What investment stages does Moor Holding AB typically target?

Activity centers on early-stage seed and startup rounds as well as growth equity. The portfolio maintains a long-term holding period without predefined exits.

### What is Moor Holding AB’s known posture on co-investments alongside external GPs?

The firm prefers direct ownership alongside founders and select co-investors. It does not disclose regular participation in syndicated venture rounds led by third-party managers.

## Related profiles

- [Hylas Holding](https://altss.com/profile/hylas-holding-buchner-family-office)
- [Appletree SA](https://altss.com/profile/appletree-sa)

---

Last updated: 2026-08-10T15:54:10.904Z

Canonical page: https://altss.com/profile/moor-holding-ab-kaj-hed-family-office

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology