# Motiv Partners

Motiv Partners is a Private Equity based in San Francisco, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** motivpartners.com

## Regulatory record

- **Reports private funds:** No

## About

MOTIV Partners invests capital in amounts between angel investor and venture capital fund sizes. The firm focuses on entrepreneurs with assembled teams and company cultures that promote innovation. MOTIV Partners has made 3 investments and 1 portfolio exit.

## Sectors

- Sustainability & Resource Efficiency
- Financial Inclusion Technology
- AgriTech & FoodTech
- Health, Wellness & Education
- ClimateTech
- Real Estate

## Offices

- Boulder, CO, United States

## People

- Bill Tarr — Co-Founder, Managing Director
- Will Coleman — strategic advisor

## Questions

### How does Motiv Partners invest — directly or through funds?

Motiv operates a hybrid model. It takes equity stakes in specialist investment firms — Uprising Ventures, Cranemere, Community Investment Management, stok Investment Group, and Carmenta — and deploys capital through them. This creates both indirect ownership of portfolio companies via fund commitments and opportunities for direct co-investments alongside those firms.

### Who leads investment decisions at Motiv Partners?

Co-founder and Managing Director Bill Tarr drives investment decisions, drawing on more than 25 years of experience advising founders and investors in climate, food, agriculture, and financial inclusion. Strategic advisor Will Coleman, who joined in 2024, adds climate-venture depth from his time as a founding partner at ReGen Ventures and earlier work at Mohr Davidow Ventures.

### What is Motiv's relationship to The Cranemere Group?

Motiv is an equity owner of The Cranemere Group, a transatlantic private equity platform. This ownership gives Motiv influence at the GP level and access to Cranemere's deal flow and portfolio, rather than simply being a limited partner in a Cranemere-managed fund.

### Which sectors does Motiv Partners explicitly target?

The firm's stated focus areas are sustainability and resource efficiency, financial inclusion technology, food, agriculture and water innovation, and health, wellness and education. Early-stage climate technology and regenerative agriculture appear frequently in disclosed portfolio activity.

## Related profiles

- [Motivity Capital Partners](https://altss.com/profile/motivity-capital-partners)
- [Motley Fool Ventures](https://altss.com/profile/motley-fool-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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