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Motiv8 Advisors
Founded in 2016 by Mike Terrio, Motiv8 Advisors operates from Port Saint Lucie, Florida as a Field Marketing Organization. The firm explicitly structures...
Motiv8 Advisors
Founded in 2016 by Mike Terrio, Motiv8 Advisors operates from Port Saint Lucie, Florida as a Field Marketing Organization. The firm explicitly structures itself differently from a traditional FMO: it runs an in-house financial planning practice where every marketing strategy and coaching protocol is tested before it reaches affiliated advisors. The firm advises individuals, trusts, estates, and business entities while simultaneously providing back-office support, case design, and business coaching to its network of independent financial professionals. Motiv8's strategy centers on its proprietary 8 Elements of Financial Control, a process designed to help advisors deliver personalized plans spanning insurance, annuities, and broader wealth-management services. The firm positions itself as a multi-revenue-stream enabler, combining strategic consulting, personalized marketing plans, and hands-on support for insurance and annuity paperwork. Its technology suite includes Autom8 CRM, developed in-house. The firm's geographic footprint is concentrated in the United States, with its single office in Port Saint Lucie. Mike Terrio leads Motiv8 with a team that the firm describes as having 30-plus years of combined industry experience. The firm reports that 90% of its affiliated advisors grew their books of business. No adjacent philanthropic vehicles or institutional investment arms are disclosed. Motiv8's model is to license its operating system to independent advisors rather than operate as a direct-to-consumer wealth manager. Motiv8's structural differentiator is its test-before-you-deploy methodology: the firm validates every process inside its own financial practice before rolling it out to affiliated advisors. This creates a closed-loop feedback mechanism that traditional FMOs—which typically operate as pure distribution platforms without an active advisory practice—do not replicate.
General information
Firm type
Bank / Wealth / Trust
Year founded
2016
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Port St Lucie
Corporate office
542 NW University Blvd, B102 Port Saint Lucie, FL 34986, United States
Principals
Mike Terrio
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Motiv8 Advisors?
Founder Mike Terrio leads Motiv8 Advisors. The firm does not operate a central portfolio management desk that makes top-down investment decisions for clients; instead, it trains independent advisors through its 8 Elements of Financial Control process and lets each advisor deliver customized plans. Investment product selection—across insurance, annuities, and planning strategies—is shaped by the firm's in-house practice testing before being recommended to affiliates.
Is Motiv8 Advisors structured as a single family office or does it operate more like an FMO?
Motiv8 Advisors is a Field Marketing Organization (FMO), not a family office. It provides coaching, back-office support, marketing, and product access to a network of independent financial advisors while also running its own financial planning practice. The firm describes its model as 'built by advisors for advisors,' with the in-house practice serving as a live test environment for the systems it teaches.
Does Motiv8 Advisors participate in fund commitments or only direct deals?
Motiv8 Advisors does not make fund commitments or direct institutional investments. As an FMO serving independent financial advisors, its focus is on distributing insurance, annuity, and wealth-management products to retail clients through its affiliated advisors. There is no disclosed private-equity, venture-capital, or direct-investment activity.
What is Motiv8 Advisors' known posture on co-investments alongside external firms?
Motiv8 does not operate a co-investment platform. Its capital deployment happens exclusively at the advisor-client level through the network of independent financial professionals who license its 8 Elements system. The firm has not disclosed any pooled investment vehicles or club-deal structures.
Where does the underlying capital come from at Motiv8 Advisors?
Motiv8 Advisors does not manage a proprietary pool of institutional or family-office capital. The assets it influences sit on the books of the independent advisors who subscribe to its coaching and support platform. End-client bases include individuals, trusts, estates, and small business entities primarily in the United States.
Does Motiv8 Advisors maintain philanthropic structures, and how are they separated?
No philanthropic foundation, donor-advised fund, or charitable entity is disclosed as part of Motiv8 Advisors' operating structure. The firm's public materials focus exclusively on its FMO services and in-house financial planning practice.
Which sectors does Motiv8 Advisors explicitly avoid?
Motiv8 Advisors does not publish an exclusion list. Its public-facing content is limited to insurance, annuities, and wealth-management planning services for US-based individual and entity clients. There is no indication of activity in alternatives, direct private equity, or venture capital.
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