# MSouth Equity Partners

MSouth Equity Partners is a Private Equity based in Atlanta, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** Two Buckhead Plaza, 3050 Peachtree Road NW, Atlanta, GA, United States
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** www.msouth.com
- **LinkedIn:** https://www.linkedin.com/company/msouthequitypartners

## Regulatory record

- **CRD number:** 157601
- **SEC file number:** 801-73504
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-03-31T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0

## About

MSouth Equity Partners is a private equity investment firm that provides equity capital and expertise to support management teams in acquisitions and recapitalizations of lower middle market companies typically valued between $25 and $250 million. Based in Atlanta, the firm invests primarily in the South with a focus on management buyouts and partners with experienced management teams to create value through growth initiatives and active ownership. Founded in 2007, MSouth has raised $2.2 billion of capital across four funds and is the successor to Cravey, Green & Wahlen.

## Sectors

- Business Services
- Healthcare Services
- Manufacturing
- Media & Entertainment
- Specialty Distribution

## People

- MSouth partners — seven seasoned partners

## Questions

### What is the relationship between MSouth Equity Partners and Cravey, Green & Wahlen?

MSouth is the direct successor firm to Cravey, Green & Wahlen, which was founded in 1984. When the partners launched MSouth in 2007, they carried forward the same lower-middle-market control-investing strategy, geographic focus on the South, and much of the senior investment team. The continuity functions as a brand-reset while preserving a multi-decade track record.

### Which sectors does MSouth explicitly avoid?

MSouth's disclosed sector focus includes business services, healthcare, manufacturing, media and telecom, and specialty distribution. Sectors outside this band — including real estate, energy production, financial services, and pure technology startups — are absent from the firm's stated investment criteria and portfolio map.

### How concentrated is MSouth's investment geography?

Approximately 90% of MSouth's acquisitions are based in the Southern United States. The firm maintains a single office in Atlanta and views geographical concentration as a structural sourcing advantage, leaning on partner networks built over decades operating exclusively in the region.

### What is MSouth's investment governance model post-acquisition?

MSouth employs an active-control governance model. Senior partners sit on the boards of portfolio companies and work alongside management teams on operating-cash-flow growth initiatives. The firm avoids passive-index or passive-minority positions; every deployment assumes board-level engagement and direct operational oversight.

## Related profiles

- [MSL Capital](https://altss.com/profile/msl-capital)
- [MSP Sports Capital](https://altss.com/profile/msp-sports-capital)

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Updated: 2026-08-11T15:07:34.613Z

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