# Musinsa Partners

Musinsa Partners is a Private Equity based in Seoul, South Korea.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Seoul, South Korea
- **Region:** Asia
- **Address:** 5F, 190, Itaewon-ro, Yongsan-gu, Seoul, Republic of Korea
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.musinsapartners.co.kr
- **LinkedIn:** https://linkedin.com/company/musinsacom

## Regulatory record

- **Reports private funds:** No

## About

MUSINSA Partners is the investment arm of MUSINSA, investing in fashion & lifestyle brands, content, media companies, and fashion-related IT companies. Founded in 2018 in Seoul, South Korea, the firm has made 21 investments, including a Series A investment in Tounou on October 22, 2025. MUSINSA Partners has one portfolio exit, REVU, which exited on March 24, 2022.

## Sectors

- Fashion & Lifestyle
- Media & Entertainment
- Fashion Tech

## Questions

### How does Musinsa Partners source its investment opportunities?

Musinsa Partners sources primarily through its integration with the Musinsa platform, which provides visibility into emerging Korean fashion and lifestyle brands. The platform's market data and brand relationships function as a proprietary origination channel. The firm does not publicly disclose a third-party deal-sourcing network or intermediary relationships.

### Does Musinsa Partners provide non-capital support to its portfolio companies?

Yes, Musinsa Partners embeds management consulting and operational support into its investment model. This includes mid-to-long-term growth roadmapping, branding and marketing strategy, data operations and management, financial and accounting risk oversight, fundraising support for subsequent rounds, and M&A advisory. The consulting function spans the full business lifecycle, not just the investment period.

## Related profiles

- [Musical Instrument Museum](https://altss.com/profile/musical-instrument-museum-mim)
- [Musketeer Capital](https://altss.com/profile/musketeer-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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