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Mustard Kick
Mustard Kick was founded in 2008 by David Newns and Chris Lord. Newns previously served on the executive committee at Imperial Brands. The pair created the...
Mustard Kick
Mustard Kick was founded in 2008 by David Newns and Chris Lord. Newns previously served on the executive committee at Imperial Brands. The pair created the vehicle to deploy capital generated from prior exits. The firm allocates across private equity, real estate, public markets, private credit, and infrastructure. It executes direct co-investments and SPVs alongside select partners. Confirmed geographies include Europe and North America. Investment stages center on seed and growth. No AUM figure appears in public materials. The team lists strategic partnerships with Fearless Adventures for seed and venture activity and with SME Capital for debt financing. No additional offices are disclosed. The structure centers on two principals who both source and oversee investments. Capital originates from the founders' prior corporate exits rather than an inherited family fortune.
General information
Firm type
Single Family Office
Year founded
2008
AUM
Undisclosed
Location
Region
Europe
Country
United Kingdom
City
Wilmslow
Corporate office
Wilmslow, United Kingdom
Principals
David Newns
Co-founder
Chris Lord
Co-founder
Sector focus
Frequently asked questions
Who runs investment decisions at Mustard Kick?
David Newns and Chris Lord, the two co-founders, make investment decisions. Both principals participate directly in sourcing and oversight.
How does Mustard Kick source proprietary deal flow?
The firm relies on its network from prior FTSE 100 exits and on introductions from partners such as Fearless Adventures and SME Capital.
Does Mustard Kick participate in fund commitments or only direct deals?
Mustard Kick executes direct co-investments and SPVs. It also maintains exposure to hedge funds and alternative vehicles.
What investment stages does Mustard Kick typically target?
The firm targets seed and growth stages. It also participates in mid-market roll-ups through buy-and-build strategies.
Where does the underlying wealth come from?
Capital originates from the two FTSE 100 exits completed by David Newns and Chris Lord prior to 2008.
Which sectors does Mustard Kick explicitly avoid?
No explicit avoidance list is published. Activity concentrates in AgriTech & FoodTech, FinTech, Healthcare Services, Marketing & Sales, Sports & Wellness, and Media & Entertainment.
Does Mustard Kick maintain philanthropic structures?
The firm lists philanthropic and mission-related investing among its permitted types but provides no separate vehicle or foundation details.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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