Venture Capital

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MXP Ventures

MXP Ventures is a venture capital based in Amsterdam, founded 2021; the Altss profile covers its classification, headquarters, registration, AUM band, and key...

MXP Ventures logo

MXP Ventures

The venture platform for launching and scaling marketing agencies globally.

General information

Firm type

Venture Capital

Year founded

2021

AUM

Undisclosed

Location

Region

Europe

Country

Netherlands

City

Amsterdam

Corporate office

Amsterdam, Netherlands

Additional offices

London, United Kingdom (inferred via portfolio agency locations per firm website) · Paris, France (inferred via portfolio agency locations per firm website) · Jakarta, Indonesia (inferred via portfolio agency locations per firm website) · Cape Town, South Africa (inferred via portfolio agency locations per firm website)

Principals

Tilo Bonow

Founding Partner

Michael Young

Founding Partner

Sector focus

Media & Entertainment

Frequently asked questions

How does MXP Ventures source and create new agencies?

MXP operates as a startup studio rather than a fund that accepts passive pitches. The firm invites aspiring agency founders to submit ideas directly through its website and selects concepts to co-found from inception. Once selected, MXP embeds shared services — finance, legal, HR, and strategic guidance — into the new agency, giving it the operational backbone to scale globally from day one.

Who runs investment decisions at MXP Ventures?

Investment decisions are led by the two Founding Partners, Tilo Bonow and Michael Young, who are the sole named principals and the public faces of the firm. Their titles and the absence of any additional investment committee members in public filings suggest an intimate, partner-driven decision process with no external voice.

Does MXP Ventures ever acquire existing agencies or only build new ones?

All public evidence points to a build-only model. MXP consistently describes itself as a platform for 'starting and scaling' agencies, and every named portfolio entity was co-founded with an agency-preneur, not acquired. The portfolio page explicitly lists the agency founders alongside the MXP partners, reinforcing the co-founder structure.

What is MXP Ventures' known posture on co-investments alongside external VCs or strategic buyers?

The firm has disclosed no co-investment partners, no syndicated deals, and no follow-on rounds led by external investors. Its marketing materials do not mention working with other venture funds or strategic acquirers. Until a partnership or secondary sale is announced, its posture must be viewed as wholly independent and self-capitalized per vehicle.

How does MXP Ventures' model differ from a traditional advertising holding company like WPP or Publicis?

Traditional holding companies acquire mature, revenue-generating agencies and consolidate back-office functions post-purchase. MXP creates agencies from scratch, injecting capital and operational infrastructure at inception rather than after proving commercial viability. It also imposes a global mandate from the start — each agency is built to serve cross-border clients immediately, whereas holding companies often let acquired shops retain regional autonomy.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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