# MY HOLISTIC FINANCIAL PLAN

MY HOLISTIC FINANCIAL PLAN is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** myholisticfp.com
- **LinkedIn:** https://www.linkedin.com/company/my-holistic-financial-plan

## Regulatory record

- **CRD number:** 329175
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/329175

## About

MY HOLISTIC FINANCIAL PLAN is a state-registered investment adviser. It has 1 employee and 1 investment adviser. The firm advises clients on investment strategies.

## Sectors

- Asset Allocation
- Financial Planning

## People

- Kyle Prevost — Co-Founder and Financial Planner
- Justin Bender — Co-Founder and Portfolio Manager

## Questions

### Who runs investment decisions at My Holistic Financial Plan?

Justin Bender, a co-founder and portfolio manager, leads investment decisions. He previously worked at PWL Capital and has extensive experience in ETF-based portfolio construction. Kyle Prevost handles financial planning and client relationships. The firm publishes detailed video breakdowns of its model portfolios on its public platforms.

### How does My Holistic Financial Plan charge for its services?

The firm charges a flat retainer fee, not a percentage of assets under management. This is a deliberate structural choice to avoid the conflicts of asset-based pricing. The exact fee depends on service complexity, but the firm publishes its fee schedule openly, a rarity in Canadian wealth management.

### Does My Holistic Financial Plan custody client assets?

No. Clients maintain their accounts at discount brokerages, and the firm provides advice on portfolio construction, rebalancing, and financial planning. This custody-free model means the firm never directly controls client funds, reinforcing its fiduciary duty and eliminating the conflict of recommending proprietary products.

### What is the relationship between My Holistic Financial Plan and the Canadian Portfolio Manager blog?

The Canadian Portfolio Manager blog and YouTube channel are operated by Justin Bender and serve as the firm's primary public-education platform. Bender publishes detailed analyses of ETF mechanics, model portfolio performance, and fee comparisons there. The blog functions as both a marketing channel and a transparency mechanism for the firm's investment philosophy.

### What financial planning services does the firm offer beyond portfolio management?

Services include retirement cash-flow projections, tax-efficient decumulation strategies, estate planning coordination, and incorporation advice for professionals. The firm emphasizes holistic planning—hence the name—and chooses a flat retainer to ensure planning and portfolio work are incentivized equally, without the bias toward asset-gathering that percentage fees create.

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- [Blue Devil Advisors](https://altss.com/profile/blue-devil-advisors-llc)
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Last updated: 2026-06-03T20:00:00.000Z

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