# NaHCO3

NaHCO3 is a Single Family Office based in Santa Monica, United States.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** nahco3.com
- **LinkedIn:** https://www.linkedin.com/company/nahco3

## Regulatory record

- **Reports private funds:** No

## About

NaHCO3 was established in 2016 by Marc Merrill, co-founder of Riot Games, and Ashley Merrill, founder of Lunya. The office manages private capital generated by those enterprises and channels it through a single-family structure. Allocations span early-stage venture capital, direct co-investments via SPVs, and fund-of-funds commitments. Confirmed focuses include AgriTech & FoodTech, Digital Health, FinTech, Media & Entertainment, and SpaceTech, all within North America. The firm also operates philanthropic vehicles such as the Merrill Family Foundation. Marc Merrill serves on the boards of City Year Los Angeles and Unite America. Ashley Merrill is a trustee of LACMA. No public data exist on team size, additional offices, or assets under management. The office maintains YPO memberships for both principals and keeps governance separate between investment and philanthropic activities.

## Sectors

- AgriTech & FoodTech
- Digital Health
- FinTech
- Media & Entertainment
- SpaceTech

## People

- Marc Merrill — Founder
- Ashley Merrill — Founder

## Questions

### Who runs investment decisions at NaHCO3?

Marc Merrill and Ashley Merrill serve as the named founders and direct the office. No additional investment professionals are publicly identified.

### Does NaHCO3 participate in fund commitments or only direct deals?

The office uses both fund-of-funds commitments and direct co-investments through SPVs.

### What investment stages does NaHCO3 typically target?

Activity centers on early-stage opportunities.

## Related profiles

- [Naef Gestion Internationale](https://altss.com/profile/naef-gestion-internationale)
- [Naif Alrajhi Investment](https://altss.com/profile/naif-alrajhi-investment)

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Last updated: 2026-08-10T15:54:10.904Z

Canonical page: https://altss.com/profile/nahco3-merrill-family-office

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