# NALA Investments

NALA Investments is a Single Family Office based in Santa Monica, United States.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Founded:** 1999
- **Assets under management:** Undisclosed
- **Website:** nalainvestments.com
- **LinkedIn:** https://www.linkedin.com/company/nala-investments/

## Regulatory record

- **Reports private funds:** No

## About

NALA Investments was established in 1999 to manage the capital of the Diez Barroso Azcarraga family. The firm allocates across early-stage venture capital, growth equity, acquisitions, public equity and infrastructure financing. Asset classes include communications, transportation, consumer products, real estate, technology, media, energy and entertainment. Confirmed geographies span the United States, Mexico and additional markets in Latin America and Africa. Investment structures encompass direct co-investments, SPVs and governmental project financing. Team size and total deployment figures are not publicly disclosed. The firm maintains a Mexico City office in addition to its Santa Monica headquarters and holds various real-estate assets in Florida and the Caribbean. Philanthropic vehicles include Contentment.org, One World Learning and The World We Want Foundation. NALA Investments operates through a hybrid mandate that combines family-office direct investments with select external partnerships, including co-investments with Stable Road Capital and a joint venture with Creative Artists Agency.

## Sectors

- Media & Entertainment
- Real Estate
- Energy Transition & Renewables
- FinTech
- PropTech
- Mobility & Transportation

## Offices

- Mexico City, Mexico

## People

- Juan Manuel Quiroga — Chief Investment Officer
- Emilio Diez Barroso — Principal

## Questions

### Who runs investment decisions at NALA Investments?

Juan Manuel Quiroga serves as Chief Investment Officer and oversees day-to-day portfolio management.

### How does NALA Investments source proprietary deal flow?

The firm leverages family relationships in media and entertainment plus direct operating-company networks in Mexico and the United States.

### Is NALA Investments structured as a single family office or does it operate more like a venture firm?

It functions as a single-family office but deploys capital through venture, growth equity and infrastructure vehicles.

### Does NALA Investments participate in fund commitments or only direct deals?

The firm executes both direct co-investments and SPVs; fund commitments are not disclosed as a primary activity.

### What investment stages does NALA Investments typically target?

Activity spans seed through late-stage venture as well as growth equity and acquisitions.

### Does NALA Investments maintain philanthropic structures, and how are they separated?

Separate vehicles including Contentment.org and The World We Want Foundation handle philanthropic activities.

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- [Naif Alrajhi Investment](https://altss.com/profile/naif-alrajhi-investment)
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Last updated: 2026-08-10T16:43:52.159Z

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