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Namogoo Technologies Ltd.
Namogoo Technologies combats browser hijacking in e-commerce with its AI platform. Founded 2014 by Ohad Greenshpan and Assaf Henkin.
Namogoo Technologies Ltd.
Namogoo was founded in 2014 by Ohad Greenshpan and Assaf Henkin, who identified the problem of unauthorized browser extensions injecting ads into e-commerce checkout flows. The firm built a client-side AI platform that detects and blocks these digital hijacks in real time, protecting retailers from lost revenue and brand damage. Namogoo's strategy centers on enterprise software deployed in the digital commerce layer. The company covers asset classes including cybersecurity, ad-tech, and AI/ML, with a focus on reducing customer acquisition cost (CAC) inflation for merchants. Known clients include The North Face, Dollar Shave Club, and L'Occitane (per public case studies). Geographically, Namogoo operates across North America and Europe. The firm is headquartered in Boston with an R&D office in Tel Aviv-Yafo. Team size is not publicly disclosed. Namogoo has raised venture capital from investors including Selby Ventures and Hanaco Venture Capital (per public filings). The company has not disclosed AUM or deployment numbers, as it operates as a technology company rather than an investment fund. Namogoo's structural differentiator is its focus on a single vertically integrated threat — client-side browser session manipulation — rather than broad cybersecurity. This narrow mandate allows deep domain expertise and a proprietary dataset of consumer browsing behavior. The firm funds its own growth through revenue from enterprise software subscriptions, not external fund commitments.
General information
Firm type
Asset Manager
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Boston
Corporate office
Boston, MA, United States; Tel Aviv-Yafo, Israel
Additional offices
Tel Aviv-Yafo, Israel
Principals
Ohad Greenshpan
Co-Founder & CEO
Assaf Henkin
Co-Founder & CTO
Sector focus
Frequently asked questions
Who runs investment decisions at Namogoo?
Namogoo is a technology company, not an investment fund. Investment decisions are made by co-founders Ohad Greenshpan (CEO) and Assaf Henkin (CTO), along with their executive team. The firm does not manage external capital.
How does Namogoo source proprietary deal flow?
Namogoo does not invest in other companies. Its business is developing and selling enterprise software that protects e-commerce platforms from browser session hijacking. Revenue comes from subscriptions, not investment returns.
Is Namogoo structured as a single family office or a venture firm?
Neither. Namogoo is a technology company registered as Namogoo Technologies Ltd. It operates like a B2B SaaS firm, with R&D in Tel Aviv and sales in Boston. It has raised venture capital from external investors.
Which sectors does Namogoo target?
Namogoo focuses on enterprise software specifically for digital commerce, cybersecurity, and ad-tech. Its core product blocks unauthorized browser extensions and session injections that affect e-commerce checkout and customer acquisition.
Does Namogoo maintain philanthropic structures?
Namogoo has not publicly disclosed any philanthropic foundations or charitable vehicles. As a technology company, it does not maintain the wealth-origin structures typical of family offices.
What investment stages does Namogoo typically target?
Namogoo does not invest externally. It has raised venture capital itself; Series B led by Hanaco Venture Capital in 2019 (per Crunchbase). Its own growth is funded through subscription revenue and prior equity rounds.
Where does the underlying wealth come from?
Wealth origin is not applicable. Namogoo is a for-profit technology firm, not a family office. Co-founders Greenshpan and Henkin are entrepreneurs whose wealth stems from building and selling enterprise software companies.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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