# Narrative Financial Group

Narrative Financial Group is an Asset Manager based in Los Angeles, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2013
- **Assets under management:** $500M - $1B (Altss estimate)
- **Website:** narrativefinancial.com
- **LinkedIn:** https://www.linkedin.com/company/narrative-financial-group

## Regulatory record

- **CRD number:** 333936
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/333936

## About

NARRATIVE FINANCIAL GROUP is a state-registered investment adviser. It has 1 employee and 1 investment adviser.

## Sectors

- Real Estate
- Private Credit

## People

- John P. Chigounis — Founder & CEO

## Questions

### Who runs investment decisions at Narrative Financial Group?

Founder and CEO John P. Chigounis leads all investment and credit decisions. He built the firm's underwriting framework and capital-raising strategy after leaving a career in structured finance. The firm operates a flat decision-making structure with Chigounis as the final approval authority on originations, per its public-facing materials.

### How does Narrative source its deals?

The firm sources loans directly through a network of regional brokers, repeat borrowers, and its own origination team rather than purchasing pools of loans from other lenders. By maintaining in-house underwriting and servicing, Narrative retains visibility over every loan it books, which it presents as a credit-quality advantage over warehouse-line aggregators.

### Is Narrative Financial Group a fund or a direct lender?

It is both. Narrative operates a series of closed-end opportunity funds alongside institutional credit facilities. The firm underwrites and services all loans directly, acting as a balance-sheet and fund lender rather than a broker who sells off originated paper to third parties. Its most recent vehicle, Narrative Opportunity Fund II, targeted $300 million in equity commitments.

### What geographic markets does Narrative target?

The firm concentrates on secondary and tertiary markets in the Sunbelt and Mountain West, with active origination in Florida, Texas, Georgia, North Carolina, Colorado, and Arizona. It has historically avoided gateway coastal cities, focusing instead on high-growth inland markets with favorable landlord-tenant dynamics and lower basis per unit.

### Where does Narrative Financial Group's capital come from?

Capital comes from a mix of institutional investors, family offices, and high-net-worth individuals who commit to the firm's private opportunity funds, along with credit lines provided by institutional lenders. The firm has not publicly identified specific anchor limited partners. Chigounis and his team co-invest alongside external investors in each fund.

### Does Narrative participate in fund commitments or only direct deals?

Narrative does not operate as a fund-of-funds or an LP in other managers' vehicles. The firm exclusively originates direct loans against commercial real estate collateral. Its fund vehicles are pools of capital raised to make these direct originations, not vehicles that invest in third-party credit funds.

## Related profiles

- [Wolf Pack Wealth](https://altss.com/profile/wolf-pack-wealth)
- [Crowley Capital Management](https://altss.com/profile/crowley-capital-management-llc)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/narrative-financial-group

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