# National Financial Partners

National Financial Partners is an Insurance based in New York, United States.

## Overview

- **Organization type:** Insurance
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** 340 Madison Avenue, New York, NY, United States
- **Founded:** 1999
- **Assets under management:** Undisclosed
- **Website:** nfp.com
- **LinkedIn:** https://www.linkedin.com/company/national-financial-partners

## Regulatory record

- **Reports private funds:** No

## About

National Financial Partners is a US-based insurance company headquartered in New York. It operates primarily in North America.

## Sectors

- Insurance
- Private Credit
- Real Estate

## Offices

- Austin, TX
- Palm Beach Gardens, FL

## People

- Doug Hammond — Chairman and CEO
- Jessica Bibliowicz — Founder; former CEO and Chairman
- Robert Rosen — Founding Principal; former CEO and Chairman

## Questions

### Who runs investment decisions at NFP?

NFP is an insurance brokerage, benefits consulting, and wealth management platform, not a traditional asset manager with a centralized investment committee. Portfolio-level decisions — such as the life settlements portfolio and South African real estate exposure — are managed at the corporate level. Individual wealth management practices operating under NFP's umbrella retain investment discretion for client accounts, subject to NFP's compliance and platform oversight.

### How does NFP source deals within its acquisition pipeline?

NFP uses a centralized M&A function to target independent insurance brokerages, benefits firms, and wealth management practices with strong recurring revenue and succession-driven seller motivation. The firm offers majority-equity acquisitions with retained minority stakes for founders, a model that relies heavily on inbound interest from principals seeking institutional capital and carrier access without losing brand identity. The PartnersFinancial network also functions as a pre-acquisition pipeline of high-performing independent producers.

### What is NFP's known posture on co-investments alongside external firms?

As an insurance-distribution aggregator rather than a private equity fund, NFP does not offer co-investment opportunities to LPs. The firm's closest structural equivalent to co-investment is the minority equity retained by acquired firms' founders, which aligns incentives post-acquisition. Apollo Management's initial seed investment and Madison Dearborn Partners' later buyout both operated as control-equity strategies, not co-investment programs alongside external limited partners.

### What happened to NFP after the Aon acquisition in 2024?

Aon completed its acquisition of NFP in July 2024 for $13.4 billion, integrating the firm as a middle-market specialty unit within Aon's broader risk and human capital platform. Doug Hammond continued as CEO with operational autonomy for the NFP brand and distribution network. The deal gave Aon a direct salesforce into the US middle market, a segment where NFP's independent-producer model had built substantial market share since 1999.

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Last updated: 2026-06-03T20:00:00.000Z

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