# Natural Products Canada

Natural Products Canada is a Private Equity based in Charlottetown, Canada.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Charlottetown, Canada
- **Region:** North America
- **Address:** 302-134 Kent Street, Charlottetown, PE, Canada C1A 8R8
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** www.naturalproductscanada.com
- **LinkedIn:** https://www.linkedin.com/company/natural-products-canada

## Regulatory record

- **Reports private funds:** No

## About

Natural Products Canada (NPC) is an industry-led, not-for-profit national innovation network that helps Canadian companies commercialize and scale food and bio-based products and technologies. It connects innovators with funding, expertise, strategic partners and investors, and acts like strategic angels to surround high-potential founders with the resources they need. NPC offers commercialization programs including non-dilutive capital and has directly invested in over 100 companies.

## Sectors

- AgriTech & FoodTech
- ClimateTech
- Energy Transition & Renewables
- Luxury
- Sustainability

## People

- Shelley King — Chief Executive Officer
- Gail Rabbitts de Montbrun — Chief Growth Officer
- Colin Garrioch — VP, Pan-Canadian Operations
- Kim Johnstone — Director, Commercialization Programs
- Mark Cluett — Director of Marketing & Communications

## Questions

### Who runs investment decisions at Natural Products Canada?

CEO Shelley King leads the executive team that makes deployment decisions, supported by regional directors covering British Columbia, the Prairies, Ontario, Québec, and Atlantic Canada. The firm's model relies on a commercialization programs director and a member-engagement team to vet candidates, rather than a traditional investment committee. No external investment board is disclosed.

### How does Natural Products Canada source proprietary deal flow?

NPC builds its pipeline through six regional directors embedded across Canada, who identify bio-based startups in agriculture, cleantech, foodtech, personal care, and biomaterials. The firm also draws from its 4,000-member community of corporate partners, industry experts, and investors who refer technologies. This geography-dispersed, sector-specific model gives it early visibility into university spinouts and government-lab innovations before they reach institutional venture desks.

### Does Natural Products Canada participate in fund commitments or only direct deals?

The firm only engages in direct, non-dilutive capital placements to individual startups. There is no public record of NPC committing capital to third-party venture funds, participating in LP positions, or managing a fund-of-funds program. Its entire model is built around putting capital and advisory resources directly into early-stage bioeconomy companies.

### What investment stages does Natural Products Canada typically target?

NPC targets the pre-seed and seed readiness stage — often before a company has taken any institutional venture funding. The firm explicitly positions its up-to-$350,000 Smart Capital as a derisking injection meant to help a technology become investable for later-stage investors. Portfolio companies like Aux Labs and Opalia received NPC support at the earliest stages of their commercial development.

## Related profiles

- [Natural Gas Partners](https://altss.com/profile/natural-gas-partners)
- [Natural Ventures](https://altss.com/profile/natural-ventures)

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Last updated: 2026-08-11T15:07:34.613Z

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