Naylormade

Naylormade advises on product strategy and builds software across three verticals: digital retail and commerce — particularly vehicle listing and purchase platforms — patient and provider healthcare platforms operating under HIPAA constraints, and lending and financial products including auto financing and consumer credit tools. It also develops proprietary consumer applications in-house, with its current focus on a journaling app called eFleckt.

The firm is led by a single product leader with over two decades of experience at the intersection of technology, strategy, and customer experience. No additional principals, partners, or employees are named on the firm's website, and no prior institutional affiliations are disclosed.

No. Naylormade does not disclose any outside funding, investors, or external capital structures. It presents itself as a self-contained advisory practice and development studio, suggesting it is founder-funded and operated without venture backing.

eFleckt is an iOS journaling and memory application developed by Naylormade's in-house studio. It uses what the firm calls emotion-anchored memory architecture to capture not just events but their emotional significance. It is a proprietary product rather than a client engagement, and represents the studio's thesis that emotional intelligence belongs inside everyday digital tools.