# Naylormade

Naylormade is an Asset Manager.

## Overview

- **Organization type:** Asset Manager
- **Assets under management:** Undisclosed
- **Website:** naylormade.io
- **LinkedIn:** https://www.linkedin.com/company/naylormade

## Regulatory record

- **Reports private funds:** No

## About

NaylorMade LLC is a product strategy consultancy and software development studio led by Jim Naylor. Advisory services across automotive, healthcare, and fintech. Home of eFleckt.

## Sectors

- Digital Retail & Commerce
- Digital Health
- FinTech

## Questions

### What does Naylormade actually build?

Naylormade advises on product strategy and builds software across three verticals: digital retail and commerce — particularly vehicle listing and purchase platforms — patient and provider healthcare platforms operating under HIPAA constraints, and lending and financial products including auto financing and consumer credit tools. It also develops proprietary consumer applications in-house, with its current focus on a journaling app called eFleckt.

### Who runs Naylormade?

The firm is led by a single product leader with over two decades of experience at the intersection of technology, strategy, and customer experience. No additional principals, partners, or employees are named on the firm's website, and no prior institutional affiliations are disclosed.

### What is eFleckt and how does it relate to the advisory business?

eFleckt is an iOS journaling and memory application developed by Naylormade's in-house studio. It uses what the firm calls emotion-anchored memory architecture to capture not just events but their emotional significance. It is a proprietary product rather than a client engagement, and represents the studio's thesis that emotional intelligence belongs inside everyday digital tools.

## Related profiles

- [Coin Anaλytics](https://altss.com/profile/coin-analytics)
- [Rodocanachi Capital Pool Company](https://altss.com/profile/rodocanachi-capital-pool-company)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/naylormade

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology