Neo Asset Management

Neo Asset Management

Neo Asset Management was established as the alternative asset management arm of the Neo Group, a domestic financial services platform chaired by Nitin Jain. The firm operates under CEO Hemant Daga and CIO Puneet Jain, focusing exclusively on private credit strategies within India. Its formation aligns with a regulatory environment that the firm describes as conducive for non-bank lenders to address a persistent shortfall in long-term structured credit availability. The strategy spans core credit, real assets, and private credit solutions for businesses requiring patient, long-term capital that traditional banks cannot efficiently provide. Neo Asset Management caters to institutional allocators — including pension funds, insurance companies, and large family offices — as well as high-net-worth and ultra-high-net-worth individuals. The firm structures bespoke credit facilities aimed at stabilizing and growing investee companies while emphasizing capital preservation through deep-value sourcing and margin-of-safety underwriting. Team composition and total deployment figures are not publicly disclosed. The firm operates from a single headquarters in Mumbai, India. Nitin Jain provides overarching leadership as Chairman and Managing Director of the parent Neo Group, while Hemant Daga and Puneet Jain lead the asset management entity's day-to-day operations and investment decisions. No recent operational events within the last 24 months were verifiable from available sources. Neo Asset Management's structural posture is that of a dedicated, domestic Indian credit platform built atop an established financial services group. Unlike diversified global managers, its mandate confines it to generating returns through India-focused credit instruments — a concentrated geographic and asset-class bet on the country's expanding private-debt market, which the firm argues is underserved by deposit-taking institutions.