# NerdWallet Advisory

NerdWallet Advisory is an Asset Manager based in Scottsdale, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Scottsdale, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** nerdwallet.com

## Regulatory record

- **CRD number:** 325767
- **SEC file number:** 801-127978
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/325767

## About

Nerdwallet Advisory is an SEC-registered investment adviser in Scottsdale, AZ, registered since 2023. The firm employs 6 people and 1 investment adviser. It operates with a single office.

## Sectors

- FinTech

## People

- Tim Chen — Co-Founder and CEO

## Questions

### Who runs investment decisions at NerdWallet Advisory?

NerdWallet Advisory operates under NerdWallet Inc.'s executive leadership, headed by co-founder and CEO Tim Chen. The firm has not publicly designated an independent chief investment officer for the advisory subsidiary. Parent-company SEC filings list Chen as the principal executive officer responsible for overall strategic direction (per SEC filings, 2023).

### How does NerdWallet Advisory source its clients?

The firm sources clients primarily through NerdWallet's consumer-facing platform, which attracts millions of monthly users seeking financial product comparisons. This organic digital channel serves as the main acquisition funnel, bypassing traditional wealth management referral networks. The parent's SEC filings describe its model as connecting consumers with financial products through content and tools (per S-1 filing, 2021).

### What services does NerdWallet Advisory provide?

NerdWallet Advisory offers digital financial planning and investment advisory services to individual consumers. The parent company's platform routes users from educational content and product comparisons into advisory relationships. Public disclosures indicate a focus on accessible, technology-mediated guidance rather than high-touch bespoke wealth management.

## Related profiles

- [NEQUIT Wealth & Investment Management](https://altss.com/profile/nequit-wealth-and-investment-management-llc)
- [NestEgg Advisors](https://altss.com/profile/nestegg-advisors-inc)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/nerdwallet-advisory

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology