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New Commerce Ventures
New Commerce Ventures is a venture capital firm that targets startups that specialize in DX/SX retail and distribution. It is based in Tokyo, Japan and was...
New Commerce Ventures
New Commerce Ventures is a venture capital firm that targets startups that specialize in DX/SX retail and distribution. It is based in Tokyo, Japan and was founded in 2022.
General information
Firm type
Venture Capital
Year founded
2022
AUM
Undisclosed
Location
Region
Asia
Country
Japan
City
Tokyo
Corporate office
東京都品川区東品川二丁目6番4号G1ビル2階, Tokyo, Japan
Principals
松山馨太
Co-Founder & Representative Director
大久保洸平
Co-Founder & Representative Director
Sector focus
Frequently asked questions
What is New Commerce Ventures' investment mandate?
The firm invests across the full retail and distribution supply chain, from production and procurement to logistics and consumption. Its fund, New Commerce Explosion Investment Limited Partnership, targets startups digitizing commerce workflows, with disclosed portfolio companies including Ricerca (inventory and purchasing SaaS) and xxxxnese (cross-border e-commerce enablement). Investments are stage-agnostic but concentrate on seed and early-stage rounds.
Who runs investment decisions at New Commerce Ventures?
Co-founders Keita Matsuyama and Kohei Okubo serve as Representative Directors and lead investment decisions. Both previously worked at Z Venture Capital, Yahoo Japan's corporate venture arm, where Matsuyama co-led the Code Republic accelerator and Okubo focused on commerce-sector startup investments.
How does New Commerce Ventures source deal flow?
The firm's sourcing relies on a proprietary community of over 100 operating companies in Japan's retail and distribution sectors. It runs a recurring pitch event series, New Commerce Pitch, and a venture-building program called New Commerce Studio. Its mentor network includes senior executives from Cainz, Isetan Mitsukoshi, Pola Orbis, Suntory, and other major Japanese retailers and consumer goods companies.
What investment stages does New Commerce Ventures typically target?
The firm invests across all stages with a focus on seed and early-stage rounds. Seed investments range from ¥10 million to ¥30 million, while early-stage rounds can reach ¥50 million to ¥100 million, according to its own disclosures.
Does New Commerce Ventures participate in fund commitments or only direct deals?
The firm makes only direct equity investments into startups. There is no evidence of fund-of-funds commitments, co-investment vehicles, or participation in third-party fund structures based on its published materials.
How is New Commerce Ventures related to Yahoo Japan or Z Venture Capital?
Both co-founders, Keita Matsuyama and Kohei Okubo, are alumni of Yahoo Japan and its corporate venture arm Z Venture Capital. However, New Commerce Ventures is an independent entity founded in 2022, with no disclosed ownership or capital ties to Yahoo Japan or Z Holdings.
Does New Commerce Ventures maintain philanthropic structures?
No philanthropic foundations, grant-making vehicles, or impact-investing structures are disclosed. The firm operates purely as a for-profit venture capital fund manager.
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