# New Commerce Ventures

New Commerce Ventures is a Venture Capital based in Tokyo, Japan.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Tokyo, Japan
- **Region:** Asia
- **Address:** 東京都品川区東品川二丁目6番4号G1ビル2階, Tokyo, Japan
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** newcommerce.ventures

## Regulatory record

- **Reports private funds:** No

## About

New Commerce Ventures株式会社 is a commerce- and retail-focused industry venture capital firm. Its businesses include operating a VC fund for startups that DX/SX retail and distribution, and running communities that connect startups and corporations. It invests across the supply chain from production to consumption, mainly at seed and early stages.

## Sectors

- Enterprise Software
- FinTech
- AI/ML
- Mobility & Transportation
- AgriTech & FoodTech
- Media & Entertainment

## People

- 松山馨太 — Co-Founder & Representative Director
- 大久保洸平 — Co-Founder & Representative Director

## Questions

### What is New Commerce Ventures' investment mandate?

The firm invests across the full retail and distribution supply chain, from production and procurement to logistics and consumption. Its fund, New Commerce Explosion Investment Limited Partnership, targets startups digitizing commerce workflows, with disclosed portfolio companies including Ricerca (inventory and purchasing SaaS) and xxxxnese (cross-border e-commerce enablement). Investments are stage-agnostic but concentrate on seed and early-stage rounds.

### Who runs investment decisions at New Commerce Ventures?

Co-founders Keita Matsuyama and Kohei Okubo serve as Representative Directors and lead investment decisions. Both previously worked at Z Venture Capital, Yahoo Japan's corporate venture arm, where Matsuyama co-led the Code Republic accelerator and Okubo focused on commerce-sector startup investments.

### How does New Commerce Ventures source deal flow?

The firm's sourcing relies on a proprietary community of over 100 operating companies in Japan's retail and distribution sectors. It runs a recurring pitch event series, New Commerce Pitch, and a venture-building program called New Commerce Studio. Its mentor network includes senior executives from Cainz, Isetan Mitsukoshi, Pola Orbis, Suntory, and other major Japanese retailers and consumer goods companies.

### What investment stages does New Commerce Ventures typically target?

The firm invests across all stages with a focus on seed and early-stage rounds. Seed investments range from ¥10 million to ¥30 million, while early-stage rounds can reach ¥50 million to ¥100 million, according to its own disclosures.

### How is New Commerce Ventures related to Yahoo Japan or Z Venture Capital?

Both co-founders, Keita Matsuyama and Kohei Okubo, are alumni of Yahoo Japan and its corporate venture arm Z Venture Capital. However, New Commerce Ventures is an independent entity founded in 2022, with no disclosed ownership or capital ties to Yahoo Japan or Z Holdings.

## Related profiles

- [New Climate Ventures](https://altss.com/profile/new-climate-ventures)
- [New Community Transformation Fund](https://altss.com/profile/new-com-mu-ni-ty-trans-for-ma-tion-fund)

---

Last updated: 2026-08-11T15:07:34.613Z

Canonical page: https://altss.com/profile/new-commerce-ventures

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology