# New Frontier

New Frontier is a Private Equity based in Boston, China.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Boston, China
- **Region:** Asia
- **Address:** Unit 1331, Central Building, 1-3 Pedder St, Central, Hong Kong
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** new-frontier.com
- **LinkedIn:** https://www.linkedin.com/company/new-frontierbrand

## Regulatory record

- **CRD number:** 147181
- **SEC file number:** 801-72506
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/147181

## About

New Frontier is an SEC-registered investment adviser in Boston, MA, registered since 2011. The firm manages $4.0 billion in assets and $110 million on a discretionary basis. It has 16 employees and 4 investment advisers.

## Offices

- Shanghai, China

## Questions

### How is New Frontier structured — as a fund or a holding company?

New Frontier operates as a private equity firm with a company-builder model, maintaining offices in Hong Kong and Shanghai. Its principals are described as experienced operators who embed themselves into portfolio companies rather than acting solely as financial sponsors. The firm does not publicly disclose whether it raises discrete funds or deploys permanent capital, leaving its precise vehicle structure ambiguous to outside observers.

### What types of investments does New Frontier pursue?

The firm states it targets buyout, early-stage, seed and start-up opportunities, spanning a wide range of company maturity. Publicly noted exposure includes healthcare services via Beijing United Family Healthcare. Beyond this, New Frontier does not publish a portfolio list or specify target sectors.

### What is New Frontier’s geographic focus?

Operations are concentrated in Greater China, with dual headquarters in Hong Kong and Shanghai. Their known healthcare asset, Beijing United Family Healthcare, underscores a mainland China deployment focus. The firm has not indicated activity beyond this region.

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- [Provident10](https://altss.com/profile/newfoundland-and-labrador-pension-fund)
- [Newfront Retirement Services](https://altss.com/profile/newfront-retirement-services)

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Last updated: 2026-06-03T20:00:00.000Z

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