# New General Market Partners

New General Market Partners is a Single Family Office based in Mountain View, United States.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Mountain View, United States
- **Region:** North America
- **Address:** Mountain View, CA, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **LinkedIn:** https://www.linkedin.com/company/new-general-market-partners

## Regulatory record

- **Reports private funds:** No

## About

The firm does not publicly disclose its founding year, named principals, or the wealth-creation event that seeded its capital base. Its name evokes a thematic focus on emerging consumer and enterprise markets rather than a specific family legacy. The firm's known investment posture targets early-stage technology companies across enterprise software, artificial intelligence and machine learning, fintech, and digital health. It operates through direct equity positions rather than fund-of-funds commitments, as inferred from its absence from LP disclosures in venture fundraise reports. Geographic concentration in coastal US hubs aligns with seed through growth-stage opportunities in the dominant venture corridors. No specific portfolio company names or deal values have been confirmed through public filings or firm communications. Team size remains opaque. No adjacent vehicles, philanthropic foundations, or club memberships are publicly associated with the firm. May 2024: No verifiable operational events from the last 24 months appear in public records or firm disclosures. Structurally, New General Market Partners diverges from typical single-family offices by maintaining complete investment-team anonymity while operating across five disclosed office locations.

## Sectors

- Enterprise Software
- AI/ML
- FinTech
- Digital Health

## Offices

- Menlo Park, CA
- Wilmington, DE
- San Francisco, CA
- New York, NY

## Questions

### Does New General Market Partners participate in fund commitments or only direct deals?

There is no public record of the firm appearing as an LP in venture fund disclosures. Its known investment activity is limited to direct equity positions in private technology companies, based on available deal-level data. The absence of fund-of-funds activity aligns with a concentrated direct-investment mandate.

### Where does the underlying wealth come from?

The source of the firm's capital is not publicly disclosed. The name 'New General Market Partners' does not reference a known family, operating company, or wealth-creation event. The Wilmington domicile is often used for Delaware-domiciled investment entities serving a single family or a closed partner group, but no attribution has been made in public records.

## Related profiles

- [New England Partners](https://altss.com/profile/new-england-partners)

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Last updated: 2026-08-11T02:43:31.692Z

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