# New Oriental Education & Technology Group

New Oriental Education & Technology Group is an Asset Manager based in Beijing, China.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Beijing, China
- **Region:** Asia
- **Address:** Beijing, China
- **Founded:** 1993
- **Assets under management:** Undisclosed
- **Website:** neworiental.org

## Regulatory record

- **Reports private funds:** No

## About

New Oriental Education & Technology Group is a China-based corporation founded in 1993. It provides educational services, primarily in the technology and media sectors.

## Sectors

- Education
- AgriTech & FoodTech
- Media & Entertainment

## Offices

- Singapore

## People

- Yu Minhong — Chairman

## Questions

### Who runs investment decisions at New Oriental?

Yu Minhong, as founder and chairman, is the public face of the firm's strategic direction. As a publicly listed company, material investment and capital-allocation decisions fall under the board and executive management, though the firm does not break out an internal investment committee structure.

### How does New Oriental source its e-commerce and tourism deal flow?

The live-commerce unit sources agricultural products directly from producers, while the tourism division builds and operates its own travel and study-tour programs. Neither activity is a traditional third-party fund or deal-sourcing model; they are internally built business lines.

### Does New Oriental participate in fund commitments or direct deals?

There is no public record of New Oriental operating a fund-of-funds program or acting as a limited partner in external private equity or venture funds. Its capital deployment happens through internal business unit build-out rather than external fund investments.

### What investment stages or asset classes does New Oriental target?

The firm does not target investment stages in the sense of a venture or growth-equity firm. Its group structure encompasses operating companies in education technology, live-streaming e-commerce, and experiential tourism. The parent company acts as the corporate holding vehicle.

### How is East Buy related to the broader New Oriental group?

East Buy is a direct subsidiary and operating division of New Oriental Education & Technology Group. Launched after the 2021 tutoring ban, it uses live-streaming talent — many of whom were former New Oriental teachers — to sell agricultural goods and other consumer products. It now generates a material share of group revenue.

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Last updated: 2026-06-03T20:00:00.000Z

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