# New Theory Ventures

New Theory Ventures is a Venture Capital based in Austin, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Austin, United States
- **Region:** North America
- **Address:** Austin, TX, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.newtheoryventures.com
- **LinkedIn:** https://www.linkedin.com/company/new-theory-ventures

## Regulatory record

- **Reports private funds:** No

## About

New Theory Ventures is a venture capital firm based in Houston, Texas. It invests in companies founded by women entrepreneurs. The firm has made 10 investments, including a Seed VC investment in Sourse on April 28, 2023.

## Sectors

- Beauty & Wellness
- Consumer
- Food & Beverage
- FinTech
- AgriTech & FoodTech
- LegalTech
- Sexual Wellness
- Mindfulness

## People

- Nikki Eslami — Founder and CEO

## Questions

### Who runs investment decisions at New Theory Ventures?

Nikki Eslami, the founder and CEO, is the sole named investment decision-maker. She operates the firm from Austin without a publicly listed investment committee, concentrating authority in a single principal who brings her own operator experience from co-founding and exiting BELLAMI.

### How is the firm structured as an investment vehicle?

New Theory Ventures is structured as an evergreen fund, meaning it is not bound by a traditional 10-year closed-end fund lifecycle. It also operates a venture catalyst model that includes incubation and operational support through its Catalyst and Impact tiers, making it a hybrid between a venture firm and an operating company platform.

### What investment stages does New Theory Ventures typically target?

The firm targets seed-stage founders through its 'Origin' tier, brands with proven product-market fit via 'Accelerate', and companies at pivotal growth moments through its 'Catalyst' incubation tier. The fourth tier, 'Impact', functions as a for-profit philanthropic vehicle rather than a conventional investment stage.

### Does New Theory Ventures participate exclusively in equity rounds?

The firm's platform model goes beyond equity: the Catalyst tier provides branding, structural guidance, and supply chain connections alongside capital, and the Impact tier deploys capital into social and environmental initiatives led by women and local leaders. Eslami has also incubated companies like Wild Elements directly from within the firm.

## Related profiles

- [New Technology Ventures](https://altss.com/profile/new-technology-ventures)
- [Newtiming Investment](https://altss.com/profile/newtiming-investment)

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Updated: 2026-06-03T20:00:00.000Z

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