# NextRoll

NextRoll is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** nextroll.com
- **LinkedIn:** https://www.linkedin.com/company/nextroll

## Regulatory record

- **Reports private funds:** No

## About

NextRoll offers two platforms: RollWorks for account-based marketing and sales teams, and AdRoll for e-commerce marketing targeting direct-to-consumer brands. Its technology stack enables businesses to target and engage their audiences. The company was founded in 2006 and is based in San Francisco, California.

## Sectors

- Enterprise Software

## Questions

### How does NextRoll differentiate its advertising platform from larger demand-side platforms?

NextRoll pitches its AI and managed-service layer as purpose-built for mid-sized marketing teams that lack the in-house programmatic sophistication required by enterprise-grade DSPs. The company claims its models are trained on trillions of ad interactions accumulated since 2006, which it uses to automate cross-channel buying without requiring clients to build their own trading desks. In practice, this positions NextRoll as an agency alternative rather than a pure software vendor.

### What does AdRoll ABM do differently from a standard CRM advertising integration?

AdRoll ABM layers predictive buyer scoring and dynamic audience construction on top of NextRoll's core advertising infrastructure, then executes multi-channel campaigns specifically for B2B pipeline generation. The platform ingests a company's own customer data and combines it with NextRoll's behavioral dataset to find accounts showing buying intent, then serves ads programmatically across display, social, and video. The firm packages this as a unified offering rather than a point-solution integration with Salesforce or HubSpot.

### Who leads NextRoll's executive team and investment decisions?

NextRoll does not name its executive leadership team on its public-facing website, though it references an 'Executive Leadership Team' page that was not captured or is not publicly accessible in detail. No named principals, founders, or investment-committee members are verifiable from its current site content or available Altss records, making it impossible to attribute decision-making authority to specific individuals.

### Is NextRoll purely a software vendor, or does it manage media spend on behalf of clients?

NextRoll operates as a hybrid: its technology automates cross-channel ad buying, and its go-to-market material emphasizes a managed-service component where its teams help configure and optimize campaigns. This blurs the line between pure SaaS and agency, with the firm's value proposition targeting marketing departments that want the automation of programmatic but still require hands-on campaign management.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/nextroll

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