# Nickelytics

Nickelytics is an Asset Manager based in Tampa, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Tampa, United States
- **Region:** North America
- **Address:** Tampa, FL, United States
- **Assets under management:** Undisclosed
- **Website:** nickelytics.com

## Regulatory record

- **Reports private funds:** No

## About

Transform robots into moving billboards for your brand. Deploy fleets in target areas, track live impressions, create memorable encounters. Book a demo now.

## Sectors

- Media & Entertainment
- Mobility & Transportation
- Real Estate

## Questions

### What does Nickelytics actually offer?

Nickelytics operates a centralized platform called logo that wraps campaign planning, programmatic activation, and verified reporting around three physical ad formats: wrapped vehicles, autonomous delivery robots with screens, and digital-out-of-home billboards. Advertisers plan using custom geo-targeting, buy DOOH inventory programmatically or directly, and receive proof-of-play logs alongside geo-based attribution metrics. The firm positions the stack as a single-vendor replacement for separate mobile, DOOH, and measurement suppliers.

### Who are Nickelytics' known clients?

The firm lists Fortune 500 companies among its customers and publicly references a campaign with DIRECTV. Devin Merrill, Vice President Marketing at DIRECTV, is quoted on the site describing the partnership. Beyond DIRECTV, no additional brand relationships are identified by name in publicly available materials.

### How does Nickelytics measure campaign performance?

The logo platform delivers impression counts, reach and frequency estimates, geo heatmaps, and route playback for mobile formats. It captures photo proof at campaign start, midpoint, and end, alongside in-market verification of time active. Attribution reporting includes web lift from sessions and branded search in delivery zones, app lift from installs and opens, and QR code or promo code tracking.

### Does Nickelytics participate in co-investments or external funding rounds?

No public filings, press releases, or regulatory disclosures indicate co-investment activity, venture capital partnerships, or institutional fundraising. The firm's capital structure and ownership are not disclosed. Its public posture is that of a revenue-funded operating company rather than a financed platform.

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- [CalibreScientific Global Distribution](https://altss.com/profile/calibrescientific-global-distribution)
- [Virgo Strategic Investments](https://altss.com/profile/virgo-strategic-investments)

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Last updated: 2026-06-03T20:00:00.000Z

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