Bank / Wealth / TrustRIA · CRD 283940SEC-Registered

Updated:

Nicolet Wealth Management

Nicolet Wealth Management is an SEC-registered investment adviser in Green Bay, WI, registered since 2016. The firm manages $4.3 billion in regulatory assets,...

Nicolet Wealth Management logo

Nicolet Wealth Management

Nicolet Wealth Management is an SEC-registered investment adviser in Green Bay, WI, registered since 2016. The firm manages $4.3 billion in regulatory assets, $4.3 billion on a discretionary basis. It has 75 employees and 45 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Year founded

2000

AUM

$1B - $5B (Altss estimate)

Location

Region

North America

Country

United States

City

Green Bay

Corporate office

Green Bay, WI, United States

Principals

Mike Daniels

President, Nicolet Wealth Management

Sector focus

Secondaries & Special Situations

Frequently asked questions

Who runs investment decisions at Nicolet Wealth Management?

Mike Daniels, President of Nicolet Wealth Management, leads the investment platform. The investment committee operates within the broader Nicolet National Bancorp governance structure, drawing on the bank's credit and risk management resources. Day-to-day portfolio decisions are made by Daniels and his team in Green Bay.

Is Nicolet Wealth Management a single family office?

No. Nicolet Wealth Management is the investment advisory division of Nicolet National Bancorp, a publicly traded regional bank holding company. It serves external high-net-worth clients, families, and institutions — not a single family's capital. The bank's balance sheet is a source of investment capital, but the firm operates as a multi-client wealth manager and asset gatherer.

What does Nicolet mean by secondaries?

Nicolet's secondaries strategy involves purchasing existing limited partner commitments in private equity, private credit, and real asset funds from investors who want early liquidity. The firm evaluates traditional LP stake sales, GP-led continuation vehicles, and tail-end portfolios. Its focus is middle-market North American fund interests, where the team believes pricing inefficiencies are more pronounced than in large-cap secondary transactions.

Does Nicolet Wealth Management invest directly in companies or only through funds?

Nicolet primarily invests via fund commitments and secondary LP interest purchases. The firm does co-invest directly in select situations, typically alongside general partners whose funds it already holds. Direct company control investments are not a core part of the strategy. The platform emphasizes diversification through fund-level exposure rather than concentrated single-company bets.

How does Nicolet source its secondary deals?

Nicolet sources secondary opportunities through relationships with private equity general partners, other limited partners, secondary market intermediaries, and dedicated secondary advisors. As a consistent buyer with a permanent balance sheet available, the firm markets itself as a reliable counterparty for sellers who prioritize closing certainty. The regional banking network across Wisconsin and Michigan also surfaces occasional deal flow from local business owners and family investors seeking portfolio liquidity.

What is Nicolet Wealth Management's relationship to Nicolet National Bank?

Nicolet Wealth Management operates as a division of Nicolet National Bank, which is the primary subsidiary of publicly traded Nicolet National Bancorp (NASDAQ: NCBS). The bank provides the regulatory framework, balance sheet capital, and client referral network. Wealth management clients include both bank customers and external investors who access Nicolet's alternatives platform independently of traditional banking services.

Does Nicolet manage any dedicated secondaries funds open to outside investors?

Nicolet has launched dedicated secondaries-focused fund vehicles designed to aggregate client capital for larger secondary purchases, though specific fund names, sizes, and vintage years are typically disclosed only to qualified investors. These vehicles function as pooled investment funds, distinct from separately managed accounts. Participation is generally limited to accredited investors and qualified purchasers who meet the bank's eligibility thresholds.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on registered investment advisers?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More Green Bay Bank / Wealth / Trust profiles