Updated:
Nielsen Innovate
Nielsen Innovate is a private equity based in Caesarea, founded 2013; the Altss profile covers its classification, headquarters, registration, AUM band, and...
Nielsen Innovate
WE FUND GREAT IDEAS BY GREAT PEOPLE. NIF is an Israeli incubator & fund, bringing an unfair value-creation advantage for outstanding companies.
General information
Firm type
Private Equity
Year founded
2013
AUM
Undisclosed
Location
Region
Middle East
Country
Israel
City
Caesarea
Corporate office
15 Halamish Street, Caesarea, Israel
Principals
Dov Yarkoni
CEO
Liron Langer
Chief Investment Officer
Sigal Weidenfeld
Chief Finance Officer (Baseline)
Karthik Rao
Board Director (Chief Operating Officer, Nielsen)
Baljit Singh
Board Director (SVP, Global Head of Corporate Development, Nielsen)
Lorena Elizondo
Board Director (Chief Strategy Officer, NielsenIQ)
Johan Sjöstrand
Board Director (President, International Markets, NielsenIQ)
Esther Barak Landes
Advisory Board (Co-Founder)
Sector focus
Frequently asked questions
Who makes investment decisions at Nielsen Innovate?
CEO Dov Yarkoni and Chief Investment Officer Liron Langer jointly oversee deal evaluation. The firm's board includes senior Nielsen and NielsenIQ executives — COO Karthik Rao, corporate development head Baljit Singh, and strategy chief Lorena Elizondo among them — reflecting a governance structure where the parent company retains significant influence over portfolio direction.
How does Nielsen Innovate source companies?
The firm draws from Israel's early-stage ecosystem through its Partam Hi-Tech partnership and an advisory board stacked with digital media, fintech, and academic operators. Its co-founder Esther Barak Landes runs a separate venture practice, and mentors include former 500 Startups partner Marvin Liao, creating a dense referral network. The physical incubator in Caesarea also functions as a magnet for pre-seed founders.
What does the Nielsen parent relationship actually provide to portfolio companies?
Access to Nielsen and NielsenIQ's Fortune 1000 client base is the defining commercial benefit. Startups receive introductions designed to accelerate enterprise sales and proof-of-concept deployments that independent firms would struggle to secure. The firm also facilitates follow-on investment rounds — it does not lead them — and offers operational space in its Caesarea incubator.
Does Nielsen Innovate invest directly or through fund commitments?
The firm invests directly in early-stage startups and incubates them within its Caesarea facility. It does not disclose making LP commitments to external venture funds. Its model is rooted in taking direct equity stakes in companies where the strategic overlap with Nielsen's measurement and analytics business is immediately legible.
Which sectors does the firm explicitly avoid?
Nielsen Innovate's published mandate targets retail, research, marketing, and media technologies. Portfolio tagged applications span ad-tech, retail media, AI-based creative optimization, and blockchain protocols — meaning it remains narrowly focused on the consumer intelligence stack. Deep tech outside that vertical, biotech, and core infrastructure are absent from its disclosures.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on private equity firms?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: