# NielsenIQ

NielsenIQ is an Asset Manager based in Chicago, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** nielseniq.com
- **LinkedIn:** https://www.linkedin.com/company/nielseniq

## Regulatory record

- **Reports private funds:** No

## About

NielsenIQ was formed in 2021 when a consortium led by Advent International, Permira Funds, and Hellman & Friedman acquired Nielsen's Global Connect business for $2.7 billion, spinning it out from Nielsen Holdings. Jim Peck, previously CEO of Alliance Data's card services unit, took the helm. The wealth origin is institutional PE capital, not a billionaire family. NielsenIQ operates as a data platform and analytics provider, covering store-based retail measurement, e-commerce tracking, and consumer sentiment analysis. Its core product, Retail Intelligence, tracks point-of-sale data for over 1 million stores in 90+ countries. The firm targets CPG, food, and retail sectors, with disclosed investments in predictive AI models and digital shelf optimization. Key clients include Unilever, PepsiCo, and Walmart. The firm employs thousands globally, though exact professional counts are public. Its headquarters is in Chicago with offices in London, Singapore, São Paulo, and other major markets. In 2022, it launched the NielsenIQ Connect platform. In 2024, it partnered with Microsoft to embed AI capabilities into its analytics suite. NielsenIQ's structural differentiator is its status as a pure-play data analytics platform, not a fund manager—it generates revenue from subscription-based contracts, not management fees. It operates as a portfolio company of multiple private equity firms, with governance through a board of PE-appointed directors.

## Sectors

- Data Analytics
- Enterprise Software
- AI/ML
- Consumer Goods & Retail

## People

- Jim Peck — Chief Executive Officer

## Questions

### Who runs investment decisions at NielsenIQ?

CEO Jim Peck leads strategic decisions, with oversight from a board representing private equity owners Advent International, Permira, and Hellman & Friedman. NielsenIQ is not a fund; its capital allocation is directed toward R&D and M&A.

### What industries does NielsenIQ serve?

NielsenIQ serves consumer packaged goods (CPG), retail, and food and beverage sectors, providing retail measurement, e-commerce analytics, and consumer insights. Its platform covers over 1 million stores globally.

### How does NielsenIQ generate revenue?

NielsenIQ operates on a subscription-based model, selling access to its retail data and analytics software. Revenue is driven by contracts with large CPG companies and retailers.

### What is NielsenIQ's relationship with the legacy Nielsen company?

NielsenIQ was spun off from Nielsen Holdings in 2021 when private equity firms acquired Nielsen's Global Connect business. The two entities are separate; Nielsen continues as a media measurement firm.

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Last updated: 2026-06-03T20:00:00.000Z

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