# NOBULL

NOBULL is an Asset Manager based in Boston, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Boston, United States
- **Region:** North America
- **Address:** Boston, MA, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** nobullproject.com
- **LinkedIn:** https://www.linkedin.com/company/nobull-project

## Regulatory record

- **Reports private funds:** No

## About

NOBULL is a Boston-based company founded in 2014. It operates as an outdoor and sporting goods company. NOBULL PROJECT has secured $102 million in total funding.

## Sectors

- Apparel & Footwear
- Consumer
- Fitness & Wellness

## People

- Marcus Wilson — Co-Founder
- Michael Schaeffer — Co-Founder

## Questions

### What is NOBULL's relationship with CrossFit?

NOBULL became the title sponsor of the CrossFit Games and the official footwear and apparel partner of the sport in 2022 under a multiyear agreement, succeeding Reebok. The relationship includes branded competition gear, exclusive athlete collaborations, and a co-branded retail presence at CrossFit events. The deal represents the company's most significant commercial partnership to date.

### Does NOBULL have outside investors or private equity backing?

No outside investment rounds have been publicly recorded as of mid-2026. The company has not announced any venture capital, growth equity, or private equity funding. If external capital exists, the structure has not been disclosed, making NOBULL an unusual case among consumer brands at its scale and sponsorship level.

### What footwear and apparel does NOBULL produce?

NOBULL's core line includes trainers, runners, and lifters built on a single-piece SuperFabric upper with a high-abrasion guard plate. The company also sells training apparel — shorts, shirts, outerwear layers — and accessories targeting functional fitness, running, and general training consumers. The product SKU count is deliberately narrow compared to full-line sportswear brands.

### Where does NOBULL sell its products?

Sales flow primarily through the company's direct-to-consumer website. NOBULL operates a physical retail location in Boston and opened a second store in London in 2022, marking its first European retail presence. The brand does not appear in large wholesale accounts or third-party e-commerce platforms as a primary channel.

## Related profiles

- [Strategic Sports Group](https://altss.com/profile/strategic-sports-group)
- [Kovitz Investment Group](https://altss.com/profile/kovitz-investment-group)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/nobull

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