# Norland Equity Partners

Norland Equity Partners is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** norlandequitypartners.com
- **LinkedIn:** https://www.linkedin.com/company/norland-equity-partners

## Regulatory record

- **Reports private funds:** No

## About

Norland Equity Partners is an investment firm focused on UK and European SME businesses. It creates long-term value for stakeholders through strategic, innovative and committed investments. Built on integrity and transparency, it supports businesses to realise their true potential through sustainable and impactful scale-up and growth strategies. Its mission is to enhance the legacy of an acquired business and sustain value creation to all stakeholders by providing both investment and strategic direction.

## Sectors

- UK and European SME businesses

## People

- Ola Lawal — Managing Partner
- Chris Daniels — Strategic Adviser
- Ricardo Velilla Flores — Strategic Adviser
- Robert van den Berg — Strategic Adviser

## Questions

### Who runs investment decisions at Norland Equity Partners?

Ola Lawal, as Managing Partner, leads investment decisions, supported by a cadre of strategic advisers rather than a large internal investment committee. Chris Daniels, Ricardo Velilla Flores, and Robert van den Berg bring specialised operational, private equity, and life-science expertise to diligence and portfolio management. All four hold MBAs from IESE Business School, reflecting a common intellectual framework for evaluating and executing deals.

### How does Norland Equity Partners source proprietary deal flow?

The firm targets succession-driven, legacy UK and European SMEs — a segment where the founder's retirement or the absence of a clear internal successor creates motivated sellers. Norland's strategic adviser network, spanning banking, defence, and life sciences, provides sector-specific origination channels. This approach aims to access companies that do not run broad auction processes, keeping competitive tension low.

### What investment stages does Norland Equity Partners typically target?

Norland focuses on expansion and late-stage growth equity, positioning itself after early-stage venture risk has been retired but before mature private equity exits. The firm describes its mandate as "sustainable scale-up and growth strategies," implying it steps into companies that require operational transformation and management depth rather than simple balance-sheet restructuring.

## Related profiles

- [Norland Capital](https://altss.com/profile/norland-capital)
- [Norlantic Capital](https://altss.com/profile/norlantic-capital)

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Last updated: 2026-08-11T15:07:34.613Z

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