Northern California Fiduciary Advisors

President David R. Wilson is the firm's principal and primary investment decision-maker. He constructs client portfolios and selects the mutual funds and ETFs that populate client accounts. The firm does not appear to employ a separate chief investment officer or external investment committee.

It is a multi-client registered investment advisor serving individual and possibly trust clients in California's North Bay. There is no indication it operates as a single-family office, and its legal structure as an LLC registered with the SEC or California reflects a standard RIA serving multiple unrelated households.

Client acquisition appears to rely on local reputation and professional referrals within Santa Rosa's business and legal community. The firm does not maintain public marketing infrastructure such as a website or social media presence, which is characteristic of small RIAs whose growth comes from personal networks rather than digital prospecting.

Given its structure as a small RIA allocating primarily to mutual funds and ETFs, direct co-investments into private companies or real estate are unlikely to be part of its standard offering. Client assets are typically deployed into publicly traded securities rather than private-market transactions.

As a registered investment advisor, Northern California Fiduciary Advisors does not hold client assets itself. The firm uses a third-party custodian — likely one of the major RIA custodians such as Charles Schwab, Fidelity, or Pershing — to hold and safeguard client securities, consistent with the standard RIA custody model.