# B-FLEXION

B-FLEXION is a Single Family Office based in London, United Kingdom.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** www.bflexion.com
- **LinkedIn:** https://www.linkedin.com/company/northill-capital-llp

## Regulatory record

- **Reports private funds:** No

## About

Northill was founded in 2010 by Jon Little with backing from the Bertarelli Family and assistance from Jeremy Bassil and Rick Potter. The firm provides equity and seed capital to select start-ups and early-stage managers. It also offers equity capital to replace existing shareholders in larger asset managers.

## Sectors

- Life Sciences
- Healthcare Services
- Digital Health
- Private Equity
- Venture Capital
- Infrastructure
- Real Estate
- Hedge Funds
- Private Credit

## Questions

### How is B-FLEXION structured compared to a traditional family office?

B-FLEXION combines direct ownership of operating businesses — primarily in life sciences — with a portfolio of asset managers it seeds, acquires, or partners with. Unlike a single-family office that primarily allocates to third-party funds, B-FLEXION takes an ‘active owner’ role in the managers themselves, institutionalizing family capital alongside outside investors across multiple strategies (per the firm, 2024).

### What does B-FLEXION invest in directly?

The group reports direct holdings in operating companies focused on life sciences, healthcare services, and digital health, continuing a heritage rooted in biopharmaceuticals. No individual direct-company names are publicly disclosed.

### Who makes investment decisions at B-FLEXION?

B-FLEXION has not publicly named key principals or an investment committee. The firm emphasizes talent development and institutional private-equity disciplines but does not disclose individual decision-makers.

### Where does B-FLEXION's underlying wealth come from?

The wealth originated from a multi-generational, family-owned biopharmaceutical company. The firm publicly acknowledges building on that heritage but does not name the company or the founding family.

## Related profiles

- [North Hudson Resource Partners](https://altss.com/profile/north-hudson-resource-partners)
- [North Industries Group Investment Management](https://altss.com/profile/north-industries-group-investment-management)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/northill-capital

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology