# NorthRock Capital

NorthRock Capital is a Private Equity based in Toronto, Canada.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Toronto, Canada
- **Region:** North America
- **Address:** Toronto, Canada
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** rsghockey.com
- **LinkedIn:** linkedin.com/company/northrock-capital

## Regulatory record

- **Reports private funds:** No

## About

We exist to help each athlete reach their greatest potential on and off the ice.

## Sectors

- Sports & Entertainment

## People

- Allain Roy — President & CEO of RSG Hockey

## Questions

### What is the relationship between NorthRock Capital and RSG Hockey?

RSG Hockey is the operating brand through which NorthRock Capital presents itself publicly. The website at rsghockey.com describes RSG as 'Powered by NRX Hockey' and lists Allain Roy as President and CEO, with no separate NorthRock Capital leadership page.

### Does NorthRock Capital manage outside capital or invest proprietary capital?

The firm does not publicly disclose whether its private equity activity uses proprietary or third-party capital. No AUM, fund structure, or limited partner information is available from primary sources.

### Who leads the private equity strategy at NorthRock Capital?

The firm has not publicly named a dedicated private equity investment lead. The only named principal is Allain Roy, who serves as President and CEO of RSG Hockey. No CIO or head of private equity is disclosed.

### What types of private equity transactions does NorthRock Capital pursue?

The firm's listed strategy includes divestitures, growth capital, management buyouts, recapitalizations, and succession-driven investments. No specific deal parameters — such as target enterprise values, equity check sizes, or industry preferences — are publicly available.

### How does NorthRock Capital source its investment opportunities?

NorthRock Capital does not publicly describe its sourcing model. Its public presence is entirely oriented around hockey player representation, making it unclear whether the private equity activity draws on the network built through RSG Hockey.

## Related profiles

- [North Summit Capital](https://altss.com/profile/north-summit-capital)
- [NovaBlock Capital](https://altss.com/profile/novablock-capital)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/northrock-capital

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology